From my development work with hundreds of managers and executives in leadership programs in Asia, Europe, North America, and South America, from research interviews with many managers in the United States and abroad, and from witnessing managers facing a range of critical moments, I have concluded that their thinking and experience tend to point to a core of just 15 mission-critical leadership principles that vary surprisingly little among companies or countries.
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Recall that at the start of this article I mentioned how easy it was to start an online business? The other side of that coin is that every man and his dog is doing exactly that. Online consumers are jaded, and impatient. It is not easy to convince them to spend their dollars with your relatively unknown startup because there are millions of relatively unknown startups, and most of them are complete rubbish.