You must make your site as easy to use as possible. Potential customers won't waste their time trying to work out how to use your site. If it's not immediately obvious how they can get what they want, they won't do it. Not only should the UI (User Interface) be optimized, but the site itself should be designed to make it as easy as possible for visitors to convert to customers - i.e. it should be optimized for conversions.
Recall that at the start of this article I mentioned how easy it was to start an online business? The other side of that coin is that every man and his dog is doing exactly that. Online consumers are jaded, and impatient. It is not easy to convince them to spend their dollars with your relatively unknown startup because there are millions of relatively unknown startups, and most of them are complete rubbish.
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You have all of this great, resourceful content...why not get more from it? Repurpose some of your most popular blog articles into an ebook, or turn an ebook into a webinar. This ensures you’re working more efficiently while also featuring more variety in your content. You can even package together an ebook, webinar, and whitepaper into a kit, offering even more value and more importantly, incentive for visitors to convert.
Another important question you need to ask is if their budget or revenue criterion matches the range for your product or service offering. If your product plays to the high end of the market and your lead’s budget is low, this just won’t work. So it is better to know the answer to this now rather than in the later stages once you’ve invested more time in the lead.
Apart from converting customers, there are other ways to monetize a website. If you have done a good job of persistently creating engaging, highly relevant, SEO enhanced content then it is likely your site will begin appearing on the first page of the search engine results. When this starts happening, advertisers sit up and take note. You might find offers to advertise on certain high ranking pages start trickling and then flooding in.
There’s no official, public list of Augusta members, but by cross-referencing published materials from this year’s Masters Tournament with a leaked list of members from 2002, exploring published records, conducting interviews with golf insiders and industry sources, and walking the grounds of the course (where members wear the club’s iconic green jackets) Bloomberg was able to compile a list of 118 of the club’s 300 members. Below, those members are indexed by name and profession.
The barrier to entry into the online market is much lower than traditional businesses, which is great. But, it's a double edge sword because the easier it is to do something, the more people try it out. This means that you have to work harder at distinguishing yourself from the melee of other startups out there - because, believe me, there are a lot.