While this is probably one of the hardest areas of lead generation, you can easily create high quality premium content that will help you showcase the experience you have in the industry. Viral does not necessarily mean it has to be funny, stupid or witty. Some of the viral content we have seen shared across our customer platforms include highly educating infographics or short videos, amazing offers, provocative webinars and thought leadership events. Kissmetrics has an amazing guide to creating viral content here. Their case studies while several years old still proves relevant today.
Recall that at the start of this article I mentioned how easy it was to start an online business? The other side of that coin is that every man and his dog is doing exactly that. Online consumers are jaded, and impatient. It is not easy to convince them to spend their dollars with your relatively unknown startup because there are millions of relatively unknown startups, and most of them are complete rubbish.
Less than 5% of all purely online businesses (i.e. business that have no traditional, physical counterpart) ever actually make any money. It's hard to draw a decent living from the Internet, but because it is easy to setup, the allure is great enough to keep people trying. If you are to be successful it is imperative that you avoid the mistake of not being disciplined in your approach.
If it sounds a whole lot easier to just have us perform an audit on your site or your client’s site… you’re in luck! We provide a free eCommerce site audit to those interested how to increase optimize their store for sales. If you are curious where you site is performing well and which areas are doing poorly, go ahead and request your Free eCommerce Website Audit here. If you’re just curious what this eCommerce Audit stuff is all about, checkout out the 10 quick questions you should ask yourself in an eCommerce audit below.
Some people like extensive checklists while some would rather have short ones. Some are satisfied with using words while others might be more visual and would prefer adding images or graphics to theirs. Whatever style you have or however your mind works, the beauty of creating a design in Canva is you can customize it to suit exactly what you want or need. Personalize the list with your ideas, use colors to distinguish or highlight certain sections. Completely remake a template or just edit the parts you want–it’s all completely up to you.
In the spirit of Spring Cleaning and the tax season deadline, I figured I’d give out an audit that people might actually appreciate. We perform audits for prospective and existing customer eCommerce sites to evaluate where they might be losing sales. We have developed our Website Audit Template specifically for eCommerce websites, and it has been extremely helpful so we wanted to share it with you. To get access to your own copy of the eCommerce site audit template (spreadsheet form), just click the text link or fill in your email at the bottom of the page to subscribe to our blog and get instant access!
But we can also show how these benefits translate into real-life business success. Acumatica customer xByte Technologies—a company that provides refurbished Dell servers and network switches by Cisco, Juniper, HPE, and Dell with an intense focus on customer service—chose Acumatica for its flexibility, ease of third-party integrations, automation, dashboards, continual development efforts, and mobility.
So if you are able to gain anything from an eCommerce audit it should be to understand what problems are causing your website to lose sales. The best way to perform these audits is to dive into your analytics to get a good understanding of your traffic’s behavior and how it relates back to your site’s design and page architecture. This can take some experience in understanding this data and might be more of a project than you are hoping for, so the next best option is to use our eCommerce Site Checklist Template to see if your site is following best practices.
Realize a couple of key facts: A) the prices for e-commerce software have fallen, so you don’t need to spend a fortune unless your needs are complicated, and B) many of today’s e-commerce packages include a full range of tools in one package, from an inventory management system to marketing tools. Many of today’s merchants prefer this “all-in-one” approach because it makes life simpler.