So if you are able to gain anything from an eCommerce audit it should be to understand what problems are causing your website to lose sales. The best way to perform these audits is to dive into your analytics to get a good understanding of your traffic’s behavior and how it relates back to your site’s design and page architecture. This can take some experience in understanding this data and might be more of a project than you are hoping for, so the next best option is to use our eCommerce Site Checklist Template to see if your site is following best practices.
Under Current eCommerce Status, you’ll answer such questions as: Are you selling on any marketplaces (e.g., Amazon or Walmart.com)? And what shipping services do you use? Two questions under Content and Media are: Do any of your products require significant explanation to help the customer select a product? And does your team use content marketing, videos, or blog articles to attract customers?
If it sounds a whole lot easier to just have us perform an audit on your site or your client’s site… you’re in luck! We provide a free eCommerce site audit to those interested how to increase optimize their store for sales. If you are curious where you site is performing well and which areas are doing poorly, go ahead and request your Free eCommerce Website Audit here. If you’re just curious what this eCommerce Audit stuff is all about, checkout out the 10 quick questions you should ask yourself in an eCommerce audit below.
With time, you might consider using an affiliate marketing program, in which other sites get paid a percentage of each sale they send you. But it’s questionable whether a brand new site will benefit from an affiliate program. Although some new sites have profited, many new sites has yet to build the name recognition that makes using affiliates profitable.