Your answers to the Quick Reference Checklist questions will help you seamlessly integrate Acumatica with your eCommerce software, providing you with real-time, bidirectional communication between your eCommerce front-end and Acumatica’s financial, sales, inventory, CRM, and fulfillment systems. You’ll have the information you need at your fingertips resulting in a functional, efficient, and customer-focused experience and a transformed business.
It is important to regularly analyze how your online business performs and look for areas of improvement. In particular, you will need to implement some form of traffic analytics for your website. Analytics (I recommend the free Google analytics) allows you to see where traffic has come from and what it does on your site. This helps you position your marketing efforts and improve on under-performing areas, while driving home your advantage in areas you are succeeding.
With time, you might consider using an affiliate marketing program, in which other sites get paid a percentage of each sale they send you. But it’s questionable whether a brand new site will benefit from an affiliate program. Although some new sites have profited, many new sites has yet to build the name recognition that makes using affiliates profitable.
One of the least understood and used methods is progressive profiling. Rather than sending potential customers to a static form, ask them relevant questions. For example, if you know their name and email already, now you can ask a leading question to see if they are interested in products or enquiring about a demo, this way, you are asking questions specifically about their timeframe to purchase and understanding their intent. If you’re struggling to generate leads, and are looking for lead generation strategies, you should use progressive profiling. It is very effective, because it helps shorten the forms, and improves landing page conversions for the business. It helps save time for the clients, and that is valuable to them, which is where you will score big on lead generation. Kissmetrics has a great intro into this.
Most people think that the journey of starting an online store first starts when they sign up for Shopify. But successful online stores take a few earlier steps to help them achieve long-term success. The idea stage isn’t simply about having an idea and executing on it, it’s about building a foundation. Here are a few ideas for your ecommerce checklist: