Among the best lead generation strategies around today, one is optimizing your landing page content. It is important for your business, and will allow your customers to reach your content any time. If your landing pages aren’t optimized, you will lose out on valuable business, which you can’t afford. By optimizing the landing pages, you will be able to generate more leads. Unbounce has a great guide here. Interestingly, I would go straight to Chapter 14 first to understand whether the landing page is right for you or not!

You must make your site as easy to use as possible. Potential customers won't waste their time trying to work out how to use your site. If it's not immediately obvious how they can get what they want, they won't do it. Not only should the UI (User Interface) be optimized, but the site itself should be designed to make it as easy as possible for visitors to convert to customers - i.e. it should be optimized for conversions.


A series of landing pages can be utilized to produce effective sales funnels. ClickFunnels is just more than a landing page contractor. The platform enables you to select from pre-built funnels for particular types of services or products, such as eBook sales funnels. You can easily edit the funnels as you desire, however you don’t have to lose time producing and connecting a series of landing pages, it’s already provided for you.
Your answers to the Quick Reference Checklist questions will help you seamlessly integrate Acumatica with your eCommerce software, providing you with real-time, bidirectional communication between your eCommerce front-end and Acumatica’s financial, sales, inventory, CRM, and fulfillment systems. You’ll have the information you need at your fingertips resulting in a functional, efficient, and customer-focused experience and a transformed business.

In the spirit of Spring Cleaning and the tax season deadline, I figured I’d give out an audit that people might actually appreciate. We perform audits for prospective and existing customer eCommerce sites to evaluate where they might be losing sales. We have developed our Website Audit Template specifically for eCommerce websites, and it has been extremely helpful so we wanted to share it with you. To get access to your own copy of the eCommerce site audit template (spreadsheet form), just click the text link or fill in your email at the bottom of the page to subscribe to our blog and get instant access!

Your business plan lays it all out. It details what you sell and where your profit comes from; how much inventory you’ll have on hand and where you’ll store it. It lays out your return policy — and you’ll need one of those. Most important, your business plan details your total start-up cost, from your ad campaign to Web designer to monthly server fees.

×