Upon a lead conversion, a visitor should be brought to a thank you page. The goal here is to not only provide a link to the offer they’ve downloaded, but to also drive leads to other relevant offers and work them further down the sales funnel. The four most critical components of an effective thank you page is access to your offer, social media sharing links, a secondary call to action (provide something similar to the offer they just downloaded) and an auto response thank you email.
You distinguish yourself from the sea of competitors by creating great content. I'm not joking either. Creating high quality, highly relevant, engaging and SEO enhanced content is arguably the most important marketing exercise you can undertake. It takes a while for your content to be indexed by Google, but once it is the effects are cumulative (the more content you add, the more traffic you generate) and persistent (unlike online advertising, which offers no long term benefits).
Ever find yourself on a trip and just realized you’ve left your sunscreen at home? What about those times when you’ve sat at your desk, got sucked into answering emails, and forgot a report that was due that afternoon? Want to avoid these situations? Use a checklist! It’s amazing how writing things down can help you get better organized and be more efficient–ensuring that you leave no task undone, no chore unfinished and no sunscreen at home.
Your business plan lays it all out. It details what you sell and where your profit comes from; how much inventory you’ll have on hand and where you’ll store it. It lays out your return policy — and you’ll need one of those. Most important, your business plan details your total start-up cost, from your ad campaign to Web designer to monthly server fees.