If it sounds a whole lot easier to just have us perform an audit on your site or your client’s site… you’re in luck! We provide a free eCommerce site audit to those interested how to increase optimize their store for sales. If you are curious where you site is performing well and which areas are doing poorly, go ahead and request your Free eCommerce Website Audit here. If you’re just curious what this eCommerce Audit stuff is all about, checkout out the 10 quick questions you should ask yourself in an eCommerce audit below.
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A Web analytics program tells you how shoppers are using your site. It reveals where users come from, what pages they visit and what keyword searches brought them to the site. An analytics package enables merchants to calculate their conversion rate. (Your “conversion rate” is the percentage of your visitors who make a purchase — a critical fact to know and track over time.)
Setting up an online presence for your business, however, isn’t just about setting up a website. There’s a lot that goes on behind the scenes, including how you’ll take and fulfill orders, process payments, handle returns, manage inventory, ensure security, calculate taxes, track financials, provide customer support, and more. With so much to do and so much at stake, comprehensive eCommerce software solutions, like Acumatica and Acumatica Commerce Edition, are necessary investments.
Your business plan lays it all out. It details what you sell and where your profit comes from; how much inventory you’ll have on hand and where you’ll store it. It lays out your return policy — and you’ll need one of those. Most important, your business plan details your total start-up cost, from your ad campaign to Web designer to monthly server fees.