You distinguish yourself from the sea of competitors by creating great content. I'm not joking either. Creating high quality, highly relevant, engaging and SEO enhanced content is arguably the most important marketing exercise you can undertake. It takes a while for your content to be indexed by Google, but once it is the effects are cumulative (the more content you add, the more traffic you generate) and persistent (unlike online advertising, which offers no long term benefits).
Under Current eCommerce Status, you’ll answer such questions as: Are you selling on any marketplaces (e.g., Amazon or Walmart.com)? And what shipping services do you use? Two questions under Content and Media are: Do any of your products require significant explanation to help the customer select a product? And does your team use content marketing, videos, or blog articles to attract customers?
The first three points in this startup checklist basically require you to do adequate research into your market. You have to know what the value of your offering is to the people you are offering it to. For example, there's no point in pricing your premium content at $3 a posting when the exact same content is being given away at a larger, more established site.
In response, some people choose terribly cumbersome names. They find out that “Tshirt.com” is taken and then learn that “HockeyTshirt.com” is also taken. So they create an unworkable domain name like VeryCool-HockeyTshirt.com. Not only is it too long, it contains a hyphen, which should be avoided (some users forget to put them in, sending them to your competitor’s site.)