Having known Jason personally, I can attest to the fact that he is an action taker. When he gets an idea, he doesn’t sit around and think about it for very long. He serves his market and does it well. They’ve done a great job of building up a real community around what they do. It is obviously a great market. And so, they have a 7-figure membership site that you’d likely never guess if you were judging from the public-facing site alone.

Don’t worry about making everything perfect at the outset. As the old saying goes, done is better than perfect, and the sooner you launch your membership site, the sooner you’ll find out if it’s what your target audience wants. It’s fine to return to this step later and work on making your membership website look more professional once you've got some traction.
Sergio Villasenor is the Founder and CEO of Elliot, a software that simplifies global commerce. In the last decade, he’s guided some of the world's leading retail brands in powering their omnichannel strategies. He pioneered an agile, omnipresent approach and methodology that provides brands solutions with measurable business impact. Some of those brands include: Anastasia Beverly Hills, Buscemi, J Brand Jeans, John Varvatos, Juicy Couture, Rag & Bone, the Frye Company and more than 30 others.
Sergio Villasenor is the Founder and CEO of Elliot, a software that simplifies global commerce. In the last decade, he’s guided some of the world's leading retail brands in powering their omnichannel strategies. He pioneered an agile, omnipresent approach and methodology that provides brands solutions with measurable business impact. Some of those brands include: Anastasia Beverly Hills, Buscemi, J Brand Jeans, John Varvatos, Juicy Couture, Rag & Bone, the Frye Company and more than 30 others.
Be aware that your URL affects your search engine ranking, so if you want to be found for “shoe,” it’s a good idea to fit “shoe” into your domain name. One way to do this is to use your brand name along with a keyword term. So MillerShoe tends to work better than FantasticShoe.com. (Which is why MillerShoe is taken, but FantasticShoe is still available.)
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Be aware that your URL affects your search engine ranking, so if you want to be found for “shoe,” it’s a good idea to fit “shoe” into your domain name. One way to do this is to use your brand name along with a keyword term. So MillerShoe tends to work better than FantasticShoe.com. (Which is why MillerShoe is taken, but FantasticShoe is still available.)
After the idea comes the execution. Setting up your Shopify store doesn’t take that much time to complete, but it’s important to finish all the steps so your website looks like a professional online store. Plus, there are a few really key things on this list – like setting up your payment details, which help you get paid (so they’re a pretty big deal!). Here’s some of the store set-up tasks you’ll want to cross off your ecommerce checklist:
Product Information Management – Take a weight off your shoulder and invest in a product information management (PIM) system to help you better manage localized content as you scale. Be sure you select one that can provide you a repository for not just product information but also content and media. You can do this on BigCommerce using the products section as well as the content media tab. Keep each country’s product and content usage organized and separated using various BigCommerce stores for specific regions. If you want something more centralized and customized, a company like Jasper Studios can help you set up whatever you need.

Checklist 14: Outsourcing Your Membership Site From Start To Finish : Believe it or not, but membership sites can be outsourced from start to finish. We’ve been there, done that and got the t-shirt. And if that’s something you would consider to do, in this checklist we reveal the exact steps we take to completely outsource one of our membership sites and still rake in the profits.
Membership sites are not just for products, though. Many online communities and similar kinds of projects use membership features to isolate the kinds of people that are only in it for the thrill of it. Community forums might want to utilize membership features because that would keep a set of professionals within a tightly sealed circle that would require a monthly payment to be a part of, which in turn creates a kind of atmosphere where more high-quality discussions and content sharing is encouraged.
So if you are able to gain anything from an eCommerce audit it should be to understand what problems are causing your website to lose sales. The best way to perform these audits is to dive into your analytics to get a good understanding of your traffic’s behavior and how it relates back to your site’s design and page architecture. This can take some experience in understanding this data and might be more of a project than you are hoping for, so the next best option is to use our eCommerce Site Checklist Template to see if your site is following best practices.
Checklist 3: Analyzing Your Membership Numbers : Your business success depends on knowing your numbers. They can help you identify whether your customers love your product or not. Numbers allow you to find room for improvement and growth. Which is exactly why we created this checklist that will show you how to do a proper analysis of your membership site.
Organization fosters success. Know what you need to do and where you are headed with the perfect list template. A busy schedule can be overwhelming. Break your schedule up into manageable tasks with a to do list template. List everything you need to do feel a sense of accomplishment as you check tasks off one-by-one. Take control of large projects by listing important deadlines and delegate important tasks with a project list template. Keep track of your valuable merchandise with an inventory checklist template in Word. Grocery list templates can eliminate return trips to the store in the middle of cooking to purchase forgotten ingredients. Create custom templates for checklists to cover all your personal and business needs.	
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