Don’t forget, this discounted upgrade is ONLY available when you get this RIGHT NOW…To make it easy to pull the trigger and get this right now, we’re giving you the next 14 days to try out these methods and make sure this is for you. If you are not satisfied for any reason, just let us know and I’ll get you a refund. That means the only way you can lose is by closing this page without upgrading now. Worst case scenario, you change your mind and get a refund. There is no risk!
A Web analytics program tells you how shoppers are using your site. It reveals where users come from, what pages they visit and what keyword searches brought them to the site. An analytics package enables merchants to calculate their conversion rate. (Your “conversion rate” is the percentage of your visitors who make a purchase — a critical fact to know and track over time.)
So if you are able to gain anything from an eCommerce audit it should be to understand what problems are causing your website to lose sales. The best way to perform these audits is to dive into your analytics to get a good understanding of your traffic’s behavior and how it relates back to your site’s design and page architecture. This can take some experience in understanding this data and might be more of a project than you are hoping for, so the next best option is to use our eCommerce Site Checklist Template to see if your site is following best practices.
Check that the SET ACTION on all your buttons are correct.Speaking of buttons, check all your buttons to make sure the set action is correct. If you just have a sales page and want the button to take people to the next page, you choose NEXT STEP. But, if you are taking information from people (email opt-ins or contact info), the action must be set to SUBMIT FORM. Then it will automatically send them to the next step in the funnel. There are also actions to show/hide elements, take people to certain spots on a page, and the option to write in a custom link.
Your business plan lays it all out. It details what you sell and where your profit comes from; how much inventory you’ll have on hand and where you’ll store it. It lays out your return policy — and you’ll need one of those. Most important, your business plan details your total start-up cost, from your ad campaign to Web designer to monthly server fees.
Consequently, it’s vital you do all you can to serve those members who’ve invested in your program. Adding a help desk system to your website can improve communication, while creating new and varied forms of content for your membership site is sure to increase the perceived value of your program. You can also implement tools like Churn Buster, which can reduce the risk of satisfied members involuntarily quitting your site—something you may not even be aware is happening.
First, from the product page, the Add to Cart button should be highly visible. Next, the shopping cart should be easy to locate—usually positioned in the sidebar, or the top-right. The checkout page should be super-easy to access, and never more than one click away, allowing a visitor to bypass the shopping cart if they want. Finally, the checkout fields should be logical, and kept to a minimum.
Karolina Kulach is a content marketer and non-fiction writer, specialising in global ecommerce and online sales trends. Educated in Linguistics (MA) and Business Studies (BA Hons). A well-travelled individual with international education & work experience gained in London, Scotland, Poland and Germany. In her spare time buzzing with creative content ideas, including funky rhyming poems. Read more articles on https://medium.com/@karolinakulach/
Membership runs $29.95/month or $299/year. Interestingly, both plans have a 3-day trial. This trial is very short, however I think it is smart as it will help ward off some tire kickers. Long trials increase drop-off because people can forget all about it. A short trial of 3 days, coupled with a 3-day marketing sequence, would help increase the stick rate of the trial.
Checkbox Form Object - Use the checkbox form field only if you are wanting to add interactivity to your checklist. The checkbox form field, found in the Forms toolbar, can link to a cell in the spreadsheet without requiring any Visual Basic programming. The linked cell will be a boolean value TRUE or FALSE. Like the drawing objects, working with a large number of checkboxes can get messy.