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Bailey Richert is an award-winning business coach who helps individuals launch and grow profitable online enterprises as “infopreneurs”: respected experts in their fields creating value, generating income and realizing their ideal lifestyles by sharing their life experience, knowledge and passions with others through information products and services.
They have a public Courses page which showcases some of the major courses from their library right out in the open. It looks like each course shown has it’s own landing page and is available for sale separately. This is a similar strategy that I use here at Blog Marketing Academy where certain courses are available separately. Each one functions as a front-end offer, essentially, with the upgrade to full membership as an upsell. They’re then positioning the membership as the obvious money-saving option.
Checklists have been used in healthcare practice to ensure that clinical practice guidelines are followed. An example is the WHO Surgical Safety Checklist developed for the World Health Organization and found to have a large effect on improving patient safety[2] and subsequently found to have a nil effect in a cohort of hospitals in the Province of Ontario in Canada.[3] According to a meta-analysis after introduction of the checklist mortality dropped by 23% and all complications by 40%, higher-quality studies are required to make the meta-analysis more robust.[4] However, checklist use in healthcare has not always met with success and the transferability between settings has been questioned.[5] In the UK, a study on the implementation of a checklist for provision of medical care to elderly patients admitting to hospital found that the checklist highlighted limitations with frailty assessment in acute care and motivated teams to review routine practices, but that work is needed to understand whether and how checklists can be embedded in complex multidisciplinary care.[6]