They have a public Courses page which showcases some of the major courses from their library right out in the open. It looks like each course shown has it’s own landing page and is available for sale separately. This is a similar strategy that I use here at Blog Marketing Academy where certain courses are available separately. Each one functions as a front-end offer, essentially, with the upgrade to full membership as an upsell. They’re then positioning the membership as the obvious money-saving option.
Scott runs a podcast as well as a blog, so content marketing is a big part of their promotional strategy. However, as I’ve seen with several sites so far, this free content isn’t found until you scroll down to the site’s footer. The main top navigation is all about offer and the paid side of the site. This is definitely an interesting idea. As a “blog guy”, my instinct has always been to have that content front-and-center right at the top. Clearly, it can work the other way, too.
A Web analytics program tells you how shoppers are using your site. It reveals where users come from, what pages they visit and what keyword searches brought them to the site. An analytics package enables merchants to calculate their conversion rate. (Your “conversion rate” is the percentage of your visitors who make a purchase — a critical fact to know and track over time.)
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In the spirit of Spring Cleaning and the tax season deadline, I figured I’d give out an audit that people might actually appreciate. We perform audits for prospective and existing customer eCommerce sites to evaluate where they might be losing sales. We have developed our Website Audit Template specifically for eCommerce websites, and it has been extremely helpful so we wanted to share it with you. To get access to your own copy of the eCommerce site audit template (spreadsheet form), just click the text link or fill in your email at the bottom of the page to subscribe to our blog and get instant access!
Now that you’ve created your site and have taken into account the feedback of your first set of members, it’s time to start promoting to a wider audience. We’ve published lots of useful content covering this topic, including some simple SEO strategies for membership sites, as well as a guide to creating a buzz around your program. Then there’s social media marketing to consider, not to mention starting a blog to attract more of your target audience.
I always look for the blog. 🙂 On Guitar Tricks, it is pretty much buried down in the footer. What this shows me is that their entire site is pretty much designed to become part of the membership. Their blog goes under the “News” section of the membership. It is open to the public. I can see the point of this, though, because essentially the entire site is gated. Unless a person finds them on search, by the time a person finds the blog, they’re an email subscriber and have the free membership.
WishList Member is known to have broken some barriers towards creating a membership site on the fly, rather than having to spend days, even weeks, at a time to build a site that fully resembles the end goal — to sell a course, to enable users view private content, to allow users to register towards premium features and more. Create any number of subscription models, give your premium members timely updates from one membership to the next only because they have been subscribers for a set number of times, and you can easily integrate WishList Member with your existing WordPress installation, something that many have already done so.
aMember, out of all the others, is perhaps one of the oldest and most popular membership site platforms out there. It stands out with being an independent membership platform that works like WordPress in terms of functionality and styling. The most popular feature is the ability to schedule content. This encourages your members to stay subscribed for longer in order to access content that has yet to be released. Other features include integrated modules that let you integrate separate modules to extend your membership site beyond the normal functionality. And the extensive affiliate program is attractive enough for enough to start promoting your products to their friends and family.
Checkbox Form Object - Use the checkbox form field only if you are wanting to add interactivity to your checklist. The checkbox form field, found in the Forms toolbar, can link to a cell in the spreadsheet without requiring any Visual Basic programming. The linked cell will be a boolean value TRUE or FALSE. Like the drawing objects, working with a large number of checkboxes can get messy.