When passersby walked down the sidewalk and smell the irresistible draw of meat smoking on the pit, when those cute outfits grabbed your eye and you walked in to browse the racks for the perfect summer dress, and when prospects could look the shopkeeper in the eyes and get answers to all their questions, it’s easy to see how those businesses earned the trust of the market and grew.
Website / Web page builder – WordPress, Zoho, LeadPages and ClickFunnels are examples of web platforms you may use to build a website. I recommend WordPress for its flexibility, ability to organize content in a way that ranks you high on search engines. You can host it in the environment of your choice and leverage premium hosting services to get top loading speed which will improve your site ranking, user experience, traffic and conversion numbers.

Hi Marlon, the fundamentals are the same regardless of the medium used for the sales funnel, whether that is Facebook, YouTube, Email or ChatBots. Obviously there are some nuances and we’ve had great results using Facebook Ads that leverage Comment to Messenger ChatBots. We’ll be releasing an updated Infographic on Marketing Funnel Stages that shows you where you may want to use some of these tools in your marketing strategy. If you have an existing business with a product or service that has generated sales I recommend that you get in touch for a consultation. We’ll be able to go in more depth about your business and see if our strategies align to help you grow.
Networking will help build up your contact list, plus make you more recognizable in your market. There are 2 types of events, high value and low value. If you have had a few bad experiences networking, you might have inadvertently been attending the latter. There are a few things you can do to make sure you’re not wasting your time and only attending high value events:

Lead Capture Tool – Many email autoresponders are limited in the opt in form options for you to collect information on your leads. Tools like Thrive Leads and OptinMonster enables you to create unique opt in forms. They also give you additional functions to capture more leads, such as a pop up that appears when a person leaves, mobile specific forms, forms with a yes/no option and evolving offers to returning visitors. I’m a huge fan of OptinMonster as it has all the cutting edge features.
Be aware that your URL affects your search engine ranking, so if you want to be found for “shoe,” it’s a good idea to fit “shoe” into your domain name. One way to do this is to use your brand name along with a keyword term. So MillerShoe tends to work better than FantasticShoe.com. (Which is why MillerShoe is taken, but FantasticShoe is still available.)
This is the first stage of the sales process where you need to analyze if the basic information of your lead matches your product/service offering. There’s a lot of guesswork at this stage, but they hopefully are educated guesses. This is because you can do good research on the company by following them on social media and understanding their company via the company website. The questions at this stage will help you define if the lead’s business is a proper fit for your product.
On a series of calls, you should be able to identify if your lead is as involved in this offering as you are. He needs to cross-examine you on various aspects like the size of your business, how many customers use your product, how the product or service will help his business, etc. Questions like these will help you understand if he is interested in your pitch.
Networking will help build up your contact list, plus make you more recognizable in your market. There are 2 types of events, high value and low value. If you have had a few bad experiences networking, you might have inadvertently been attending the latter. There are a few things you can do to make sure you’re not wasting your time and only attending high value events:

Profit Maximiser: Project engagement (legal case, membership for industry updates, group coaching, personal coaching, certification program, sales system build-out, retreat…)For coaches and consultants, once you perform the initial strategy, diagnostic or tactical plan you can present a couple of options for working which includes different levels of effort.


Augusta National, which hosts the Masters Tournament this weekend, goes to extraordinary lengths to cloister its roughly 300 members, a group that includes some of the wealthiest, most powerful businessmen—and, as of 2012, women—in the world. Guests must be accompanied by members at all times. Autograph requests are forbidden. And in recent years, the club has acquired an estimated $55 million in real estate surrounding its courses, clubhouse and cabins, creating a bigger buffer zone to insulate its members, and to better control the Masters experience.
if you don’t have many offers in your business or you’re just getting started in a market segment you may not have well-developed marketing and sales assets. You may also not have the time to create all the different layers of this, sales system.<.p>In that case just build a small funnel. This could simply consist of blogging or posting on Facebook at the awareness stage of the funnel. Podcasting is also another viable option.
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On a series of calls, you should be able to identify if your lead is as involved in this offering as you are. He needs to cross-examine you on various aspects like the size of your business, how many customers use your product, how the product or service will help his business, etc. Questions like these will help you understand if he is interested in your pitch.
The math is pretty simple: the more members you have, the more money you’ll make in frontend membership fees as well as backend offers. That’s why you’ll want to make it a top priority to install a membership retention strategy that keeps members hooked, engaged and satisfied. So put this checklist to work for you from Day 1, and I think you’ll like what you see when you look at your bottom line!
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