I have also become convinced that with leadership, as with much else, brevity is the soul of wit. Albert Einstein once described the calling of modern physics as an effort to make the physical universe as simple as possible—but not simpler. The Leader's Checklist is likewise at its best when it is as bare-bones as possible—but not more so.  Here, distilled from an array of sources, is that set of core principles:

Lead Capture Tool – Many email autoresponders are limited in the opt in form options for you to collect information on your leads. Tools like Thrive Leads and OptinMonster enables you to create unique opt in forms. They also give you additional functions to capture more leads, such as a pop up that appears when a person leaves, mobile specific forms, forms with a yes/no option and evolving offers to returning visitors. I’m a huge fan of OptinMonster as it has all the cutting edge features.


Page Builder – If you use WordPress you will want to add a theme and a page builder plugin to create funnel pages quickly. This cuts down your development cycles and costs. Popular themes are GeneratePress, Genesis Framework and Divi. Page builders include Thrive Architect, Elementor, Beaver Builder and Divi.Themes and page builders have mixed opinions among the expert community.I prefer to rely on data and performance to make decisions which is why my vote goes to Divi. This short Trumani article offers perspective on this topic while codeinwp does an extensive comparison of Elementar vs Divi vs Beaver Builder. We also have good success working with Elementor and GeneratePress on client projects although the loading speed is slightly slower than our number one pick.
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New non-athlete members must register through their LSC first. New members cannot initiate this course until their membership application has been processed by their LSC. New members will receive an email as soon as their membership has been processed by the LSC. (An error message will appear during the log-in if the new member’s application hasn’t been processed yet.)

Website / Web page builder – WordPress, Zoho, LeadPages and ClickFunnels are examples of web platforms you may use to build a website. I recommend WordPress for its flexibility, ability to organize content in a way that ranks you high on search engines. You can host it in the environment of your choice and leverage premium hosting services to get top loading speed which will improve your site ranking, user experience, traffic and conversion numbers.
Profit Maximiser: Project engagement (legal case, membership for industry updates, group coaching, personal coaching, certification program, sales system build-out, retreat…)For coaches and consultants, once you perform the initial strategy, diagnostic or tactical plan you can present a couple of options for working which includes different levels of effort.
Be aware that your URL affects your search engine ranking, so if you want to be found for “shoe,” it’s a good idea to fit “shoe” into your domain name. One way to do this is to use your brand name along with a keyword term. So MillerShoe tends to work better than FantasticShoe.com. (Which is why MillerShoe is taken, but FantasticShoe is still available.)
A Web analytics program tells you how shoppers are using your site. It reveals where users come from, what pages they visit and what keyword searches brought them to the site. An analytics package enables merchants to calculate their conversion rate. (Your “conversion rate” is the percentage of your visitors who make a purchase — a critical fact to know and track over time.)
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Advocate: Reviews, affiliate referral programs, testimonials and case studies.Asking for video and written testimonials should come naturally after one of your clients shares a big victory with you. It’s better not to wait as they will be able to provide more details about their experience and the measurable results they achieved in working with you.
Unfortunately, USA Swimming cannot accept your background check for another organization. Currently, there is significant duplication of efforts with regard to background checks required by schools, churches, youth sports and employers in part because organizations are not permitted to share applicant’s background check reports with each other. In addition, different entities use different criteria to judge someone’s suitability for employment, membership or service. There are no standard criteria by which search reports are evaluated.

The fifteenth principle could also be heard in the White House on November 16, 2010, when President Barack Obama presented the Medal of Honor to Army Staff Sergeant Salvatore A. Giunta. During the sergeant's second combat tour in Afghanistan, his team had been ambushed by a well-armed insurgent group. Giunta had raced forward under fire at great risk to himself to render aid to the wounded and to rescue an injured G.I. being dragged away by insurgents. The United States cited Giunta for his "unwavering courage, selflessness, and decisive leadership while under extreme enemy fire" and for his "extraordinary heroism and selflessness above and beyond the call of duty." When the president detailed this selfless act of leadership during the White House ceremony—with Giunta's wife and parents and the survivors of his unit present and the Medal of Honor recipient himself standing at the president's side—the East Room, according to a reporter, "was so silent you could hear a rustle from across the room."


Of course, you will ‘sell’ this offer with professional sales copy, some great headlines, and maybe even some bullet points. But the general idea here is to introduce yourself to this new cold traffic visitor, let them know what you are about, let them know that you can help them, and convince them that the first step to solving their problem is to opt-in to your free offer. 
We have selected IntelliCorp Records, an independent Consumer Reporting Agency, to perform the USA Swimming Background Check program. Headquartered in Cleveland, Ohio, IntelliCorp Records is a worldwide organization and a pioneer in the background screening industry. IntelliCorp is accredited by the National Association of Professional Background Screeners (NAPBS), and provides background screening products and services to help mitigate risk.
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