Google Analytics – You need to set up Google Analytics on your website. This free tool enables you to collect data about how visitors interact with your website, who they are, where they are coming from and the actions they take. Even if you don’t interpret this information yourself you will want to start collecting it to build your dataset. You can’t optimize what you don’t know.
Of course, you will ‘sell’ this offer with professional sales copy, some great headlines, and maybe even some bullet points. But the general idea here is to introduce yourself to this new cold traffic visitor, let them know what you are about, let them know that you can help them, and convince them that the first step to solving their problem is to opt-in to your free offer.
One of the beautiful things about owning an online membership site is that you can automate many of the regular tasks you need to perform to run and grow your site. With the right tools you can create content, deliver content, market your site, and manage your members much faster and easier than if you did it manually. And a good place to start is this automation checklist, which shows you the best way to take advantage of today’s technology to grow your site!
Integration – Sometimes you need glue to connect different software. Zapier is a tool you can use for integrations that your other platforms don’t normally make by weaving together 1,000+ software. For ActiveCampaign users you may want to look into ActiveMember360 which is a membership plugin at its core but it does so much more! We use it to sync our WordPress, Checkout, training sites, membership sites and ActiveCampaign systems in real-time.
Thanks so much for reading and for your kind words! I am unable to give legal, tax or financial advice so can’t speak to your specific situation. However, insurance is generally something that is taken care of in the beginning stages of the business being formed. We always recommend speaking with an attorney to determine if business insurance is something you should look into. I hope this information helps!
When selling online, most platforms allow you to create an affiliate program which will automatically track referrals. Providing a financial incentive as either a percentage or a fixed amount gives that extra motivation for your business to stay top of mind. The affiliate commission cuts down on your marketing expenses which should preserve your profit margins.
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Unfortunately, USA Swimming cannot accept your background check for another organization. Currently, there is significant duplication of efforts with regard to background checks required by schools, churches, youth sports and employers in part because organizations are not permitted to share applicant’s background check reports with each other. In addition, different entities use different criteria to judge someone’s suitability for employment, membership or service. There are no standard criteria by which search reports are evaluated.