Hi Marlon, the fundamentals are the same regardless of the medium used for the sales funnel, whether that is Facebook, YouTube, Email or ChatBots. Obviously there are some nuances and we’ve had great results using Facebook Ads that leverage Comment to Messenger ChatBots. We’ll be releasing an updated Infographic on Marketing Funnel Stages that shows you where you may want to use some of these tools in your marketing strategy. If you have an existing business with a product or service that has generated sales I recommend that you get in touch for a consultation. We’ll be able to go in more depth about your business and see if our strategies align to help you grow.
Google Analytics – You need to set up Google Analytics on your website. This free tool enables you to collect data about how visitors interact with your website, who they are, where they are coming from and the actions they take. Even if you don’t interpret this information yourself you will want to start collecting it to build your dataset. You can’t optimize what you don’t know.
Due to the unusually high access fees in certain counties of New York State, some members may be subject to an additional fee for county criminal record searches conducted in these counties. These counties are: Allegheny, Bronx, Cayuga, Cortland, Erie, Fulton, Hamilton, Kings (Brooklyn), Montgomery, Nassau, New York (Manhattan), Orleans, Queens, Richmond (Staten Island).
Of course, you will ‘sell’ this offer with professional sales copy, some great headlines, and maybe even some bullet points. But the general idea here is to introduce yourself to this new cold traffic visitor, let them know what you are about, let them know that you can help them, and convince them that the first step to solving their problem is to opt-in to your free offer. 

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Since you are establish a new area of business development you will want to increase the frequency of your publishing calendar while focusing on one or two channels. Better to dominate in one medium than to dilute your efforts across a myriad of platforms.Then you can go straight for the sale with an entry point offer such as a masterclass where you sell people into your coaching program or course.
The goal is not to go for the keywords with the highest search volume. Instead you want to assess the volume, click through rate and difficulty of beating your competitors for a coveted spot at the top of the search ranking ladder. The Digital Navigator can help you sift through this data by placing our combined analytical CPA expertise and marketing know-how at your disposal, reach out to us at help@thedigitalnavigator.com.
Profit Maximiser: Project engagement (legal case, membership for industry updates, group coaching, personal coaching, certification program, sales system build-out, retreat…)For coaches and consultants, once you perform the initial strategy, diagnostic or tactical plan you can present a couple of options for working which includes different levels of effort.

The first thing to do (after you decide what you want to sell, of course) is choose a fabulous, memorable business name that no one else is using. You can conduct a corporate name search to make sure it’s not already in use. Once you’ve chosen the name, register it. (If you form an LLC or corporation, this will happen automatically in the state where you file your paperwork.)
Building a loyal community isn’t just about installing a forum or starting a closed Facebook group and calling it a day. It’s about making your members feel like they’re a part of something bigger than themselves, making them feel like their part of an elite or inner circle, making them feel special and valued, and giving them a sense of belonging. And this checklist shows you how to do all of this and more!
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