Athlete Protection Training: All non-athlete members must complete the online Athlete Protection Training course annually. The core course takes approximately 90 minutes to complete and is offered at no charge. The renewal course, offered in alternate years, is about 45 minutes long. Go to www.usaswimming.org/apt for additional information and to access the course. When the course has been completed, the membership database is updated and the LSC is notified automatically.
Learn the secrets to creating highly persuasive online growth systems which are proven (we actually do this stuff), sustainable (nothing "blackhat"), and personalized (based on where you are at today). We publish quality resources as well as paid training products to accelerate your success with sales funnels, increasing traffic with content, building your email list, or growing your client and product conversion rate.
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Homepage: their homepage is the first step of their sales funnel. Their branding line is aspirational marketing. It’s about identity, freedom, and self-expression—ideas that are bigger than a product. It’s likely that this method converts better and is more persuasive. These companies are established, and through A/B testing are embracing these aspirational marketing ideas.
Advocate: Reviews, affiliate referral programs, testimonials and case studies.Asking for video and written testimonials should come naturally after one of your clients shares a big victory with you. It’s better not to wait as they will be able to provide more details about their experience and the measurable results they achieved in working with you.
We have selected IntelliCorp Records, an independent Consumer Reporting Agency, to perform the USA Swimming Background Check program. Headquartered in Cleveland, Ohio, IntelliCorp Records is a worldwide organization and a pioneer in the background screening industry. IntelliCorp is accredited by the National Association of Professional Background Screeners (NAPBS), and provides background screening products and services to help mitigate risk.
(Again, while you don’t necessarily need to make this final purchase, doing so may provide even more information regarding the true value of your competitors’ products or services. This can not only help you further develop your own sales funnel, but also allow you to analyze the strengths and weaknesses of your competitors’ offer — and make the necessary improvements to your own offering.)
Michael Useem is director of the Center for Leadership and Change Management, and William and Jacalyn Egan professor of management, at the Wharton School of the University of Pennsylvania. He is the author of The Leadership Moment, Investor Capitalism, and The Go Point, among other books. His articles have appeared in Fortune, Harvard Business Review, The New York Times, The Wall Street Journal, and elsewhere, and he has presented programs and seminars on leadership development at American Express, Citigroup, Coca-Cola, Goldman Sachs, Google, Johnson & Johnson, Microsoft, the Department of Justice, the U.S. Military Academy, and many other companies and organizations. Follow him on Facebook and Twitter.
Integration – Sometimes you need glue to connect different software. Zapier is a tool you can use for integrations that your other platforms don’t normally make by weaving together 1,000+ software. For ActiveCampaign users you may want to look into ActiveMember360 which is a membership plugin at its core but it does so much more! We use it to sync our WordPress, Checkout, training sites, membership sites and ActiveCampaign systems in real-time.