The fifteenth principle could also be heard in the White House on November 16, 2010, when President Barack Obama presented the Medal of Honor to Army Staff Sergeant Salvatore A. Giunta. During the sergeant's second combat tour in Afghanistan, his team had been ambushed by a well-armed insurgent group. Giunta had raced forward under fire at great risk to himself to render aid to the wounded and to rescue an injured G.I. being dragged away by insurgents. The United States cited Giunta for his "unwavering courage, selflessness, and decisive leadership while under extreme enemy fire" and for his "extraordinary heroism and selflessness above and beyond the call of duty." When the president detailed this selfless act of leadership during the White House ceremony—with Giunta's wife and parents and the survivors of his unit present and the Medal of Honor recipient himself standing at the president's side—the East Room, according to a reporter, "was so silent you could hear a rustle from across the room."
(Again, while you don’t necessarily need to make this final purchase, doing so may provide even more information regarding the true value of your competitors’ products or services. This can not only help you further develop your own sales funnel, but also allow you to analyze the strengths and weaknesses of your competitors’ offer — and make the necessary improvements to your own offering.)

Quality audit checklists (or quality control checklists) for manufacturing are clear, comprehensive guides that help inspectors effectively perform inspections and ensure that all product requirements are met by the manufacturer. These tools have been crucial in identifying potential errors in manufacturing and prevent financial and production losses.
Advocate: Reviews, affiliate referral programs, testimonials and case studies.Asking for video and written testimonials should come naturally after one of your clients shares a big victory with you. It’s better not to wait as they will be able to provide more details about their experience and the measurable results they achieved in working with you.
One of the big decisions you’ll need to make when it comes to your membership site is how much you’re going to charge. While it’s tempting to pluck a price out of thin air, that’s not a strategy that’s going to put the most profit in your pocket. Instead, use this checklist guide to determine the best and most profitable pricing strategy for your membership site!
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