On a series of calls, you should be able to identify if your lead is as involved in this offering as you are. He needs to cross-examine you on various aspects like the size of your business, how many customers use your product, how the product or service will help his business, etc. Questions like these will help you understand if he is interested in your pitch.
There’s no official, public list of Augusta members, but by cross-referencing published materials from this year’s Masters Tournament with a leaked list of members from 2002, exploring published records, conducting interviews with golf insiders and industry sources, and walking the grounds of the course (where members wear the club’s iconic green jackets) Bloomberg was able to compile a list of 118 of the club’s 300 members. Below, those members are indexed by name and profession.

The math is pretty simple: the more members you have, the more money you’ll make in frontend membership fees as well as backend offers. That’s why you’ll want to make it a top priority to install a membership retention strategy that keeps members hooked, engaged and satisfied. So put this checklist to work for you from Day 1, and I think you’ll like what you see when you look at your bottom line!

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