Facebook Pixel and Advertising Pixels – You need to set up these pixels on your website if you ever plan on running paid advertising campaigns. This allows you to collect metrics on your paid campaigns, optimize them to reduce advertising costs, retarget visitors to drive traffic at the various stages of your sales funnel and create customized audiences. Any worthwhile paid advertising platform will provide you a code to enable these functionalities.
Ever heard the saying, “If you fail to plan, then you’re planning to fail?” That saying definitely applies to running a membership site, which is why you’ll want to plan out your content creation and delivery calendar at least six to twelve months ahead of time. Fortunately, you can make the whole process a lot easier by using this content calendar checklist!