If you have a productized program that is priced under $200 then you can sell people into this program fairly easily. If your program is priced at $2,000 or more you should consider splintering your offer so it may fall into the easily affordable price and under that $200, threshold for your sales to be optimal. Remember that the exact price points vary by industry.
From my development work with hundreds of managers and executives in leadership programs in Asia, Europe, North America, and South America, from research interviews with many managers in the United States and abroad, and from witnessing managers facing a range of critical moments, I have concluded that their thinking and experience tend to point to a core of just 15 mission-critical leadership principles that vary surprisingly little among companies or countries.
Of course, you will ‘sell’ this offer with professional sales copy, some great headlines, and maybe even some bullet points. But the general idea here is to introduce yourself to this new cold traffic visitor, let them know what you are about, let them know that you can help them, and convince them that the first step to solving their problem is to opt-in to your free offer.
Coaches who do not have access to an acceptable CPR/AED course or have taken a course that is not on this list can call their local American Red Cross chapter to challenge one of their Adult and Pediatric CPR/AED courses. The challenge involves passing the skills assessment with an ARC instructor without having to take the entire course. The ARC will charge a fee for each challenge. Call your local ARC chapter to set up a challenge.
The goal of any business website is to generate more leads for the company. It's a very easy concept to understand, but succeeding in generating consistent leads can be tricky to execute. In some cases you will find that your efforts that were once generating plenty of leads have begun to grow old and become less effective in attracting prospects.
Before jumping in, we need to be on the same page concerning lead generation. You and I both know that a lead is a contact whose business has the potential to become your customer. Since contact information is the currency for lead generation, you should ask yourself repeatedly; “Is my offer valuable enough that people are going to pay for it with their information?”
USA Swimming was among the first National Governing Bodies to require criminal background checks for coaches when the program was implemented in 2006. Since this program was initiated, criminal background checks have become a standard practice in the youth sports industry requiring not only coaches, but officials and others who have frequent and direct interaction with young people to complete background checks.
Unfortunately it’s impossible to know what type of licenses will be required for your specific business until some extensive research is done. Requirements vary depending on many factors – city, county, whether or not it’s a home-based business, the purpose of the business, etc. My company CorpNet does offer this research. Please feel free to contact us for a free consultation at 888.449.2638.
The math is pretty simple: the more members you have, the more money you’ll make in frontend membership fees as well as backend offers. That’s why you’ll want to make it a top priority to install a membership retention strategy that keeps members hooked, engaged and satisfied. So put this checklist to work for you from Day 1, and I think you’ll like what you see when you look at your bottom line!