Realize a couple of key facts: A) the prices for e-commerce software have fallen, so you don’t need to spend a fortune unless your needs are complicated, and B) many of today’s e-commerce packages include a full range of tools in one package, from an inventory management system to marketing tools. Many of today’s merchants prefer this “all-in-one” approach because it makes life simpler.
At the lower tiers of the value ladder, bait may come in the form of free content, webinars, a course delivered as an email sequence, or product samples. At the higher tiers, break-even offers — meaning, you intentionally won’t make a profit on the sale but will make a profit as they continue through your funnel — can be used to keep the customer engaged and ready to move forward.
If you have a productized program that is priced under $200 then you can sell people into this program fairly easily. If your program is priced at $2,000 or more you should consider splintering your offer so it may fall into the easily affordable price and under that $200, threshold for your sales to be optimal. Remember that the exact price points vary by industry.
Professional development Continuing professional development Continuing professional development requirements Continuing professional development programmes Specialist Practice Development Specialist Interest Groups Specialist faculties Specialist Qualifications and Designations Specialist training programmes Mentorship Programme Programme overview Mentorship Programme events Join as a mentor Join as a mentee Certified Internal Auditor (CIA) Challenge Exam Event calendar All events HKICPA Events app Standards and regulation Standards How we set standards & contribute to international standards Open for comment documents Our views Meetings and events Members' Handbook and Due Process New and major standards Major projects Resource centre Quality assurance Practice review Professional standards monitoring Strengthening audit quality Compliance Complaints Disciplinary Matters Resolution by Agreement Investigations Settlement Publications and references Anti-money laundering Events and activities News News Release HKICPA publishes advisory for business and individuals to manage financial distress The Hong Kong Institute of Certified Public Accountants welcomes 2020-21 Budget relief measures to mitigate negative impact of new challenges HKICPA calls for a tax review and more support for citizens and SMEs amid the economic downturn 香港會計師公會就證監會及聯交所發放之「有關在嚴重新型傳染性病原體呼吸系統病的旅遊限制下刊發業績公告的聯合聲明」回應 Clarification on the participation of HKICPA in electoral activities in Taiwan HKICPA builds a future-ready profession and a sustainable talent pool with the new Qualification Programme HKICPA "Rich Kid, Poor Kid" programme awarded "Financial Education Champion" two years in a row Hong Kong Institute of Certified Public Accountants Elects President and Council HKICPA Best Corporate Governance Awards, sees organizations stepping up efforts in sustainability and social responsibility HKICPA survey shows non-traditional accounting talents are in-demand amidst changing times HKICPA and CIMA collaborate to open up opportunities for accounting professionals HKICPA and FRC sign a Statement of Protocol on arrangement for the oversight of PIE auditors HKICPA’s Best Corporate Governance Awards celebrating their 20th year – now open for entries The Hong Kong Institute of Certified Public Accountants Appoints New Chief Executive and Registrar HKICPA finds 2019-2020 Budget reasonable amid challenges HKICPA calls for tax measures to enhance competitiveness amid challenging outlook Hong Kong Institute of Certified Public Accountants Elects President and Council HKICPA applauds outstanding Corporate Governance performers, calls for stronger board accountability to promote investor confidence HKICPA "Rich Kid, Poor Kid" programme awarded "2019 Financial Education Champion" HKICPA Best Corporate Governance Awards open for entry HKICPA survey: Accounting opens doors to rewarding and varied career paths for young professionals HKICPA makes corporate governance recommendations, advocating for a strengthened capital market HKICPA Statement on Extraordinary General Meeting HKICPA supportive of broad direction of budget – but questions specific measures and effectiveness of existing funds to drive change HKICPA Approves New Accounting Standard for Insurance Contracts HKICPA urges Government to use budget surplus to nurture innovation and invest in community well-being Financial Reporting Council (Amendment) Bill 2018 Media Statement by HKICPA Hong Kong Institute of Certified Public Accountants Elects 45th President and Council HKICPA lauds corporate governance high performers and urges small caps to leverage CG to support long-term growth HKICPA Welcomes the New Government’s Bold Taxation Changes Announced in First Policy Address HKICPA makes a difference with homegrown CSR programmes On the front lines of cyberwar Hong Kong Institute of CPAs submits comments on capital market enhancements China's start-ups – stepping out of Silicon Valley's shadow Best Corporate Governance Awards 2017 invites entries Institute's membership survey reflects a rewarding profession Accountants taking on climate change A Plus May 2017 issue – Interview with CLP Holdings CEO Robotics is changing the business of tomorrow Is Hong Kong smart enough? Expectations of the accountancy profession for the next Chief Executive of HKSAR government 澄清啟事 HKICPA to host Chief Executive election forum A cautious maiden budget overall from the new financial secretary, but Institute welcomes implementation of its long-advocated initiative to set up tax policy unit New auditor report Hong Kong Institute of CPAs’ forward-looking budget proposals focus on enhancing the tax regime and keeping Hong Kong wealthy and healthy New Qualification Programme to groom future talent Photo Gallery Corporate Events Technical Events and Conference Students Corporate Social Responsibility Sports and Leisure China HKIAAT Our Facilities Communications Magazines E-newsletter FRC developments Membership surveys COVID-19 – CPA Information Centre Institute's messages
Facebook Pixel and Advertising Pixels – You need to set up these pixels on your website if you ever plan on running paid advertising campaigns. This allows you to collect metrics on your paid campaigns, optimize them to reduce advertising costs, retarget visitors to drive traffic at the various stages of your sales funnel and create customized audiences. Any worthwhile paid advertising platform will provide you a code to enable these functionalities.
A Web analytics program tells you how shoppers are using your site. It reveals where users come from, what pages they visit and what keyword searches brought them to the site. An analytics package enables merchants to calculate their conversion rate. (Your “conversion rate” is the percentage of your visitors who make a purchase — a critical fact to know and track over time.)
As you may already know, we offer a Done-For-You Sales Funnel Service for clients who want AutoGrow to custom-craft a funnel that will automate their sales or client lead generation, get them better quality prospects, and let them own a sales pipeline packed full of clients. You know that when it comes to creating funnels and implementing sales funnel strategies, we are the ones!
The math is pretty simple: the more members you have, the more money you’ll make in frontend membership fees as well as backend offers. That’s why you’ll want to make it a top priority to install a membership retention strategy that keeps members hooked, engaged and satisfied. So put this checklist to work for you from Day 1, and I think you’ll like what you see when you look at your bottom line!