Facebook Pixel and Advertising Pixels – You need to set up these pixels on your website if you ever plan on running paid advertising campaigns. This allows you to collect metrics on your paid campaigns, optimize them to reduce advertising costs, retarget visitors to drive traffic at the various stages of your sales funnel and create customized audiences. Any worthwhile paid advertising platform will provide you a code to enable these functionalities.

2.  Take a copy of the Online Content Only certificate to the pool to prove you have passed the online course. Complete the in-water skills session with the ARC instructor, who will issue a STSC In-Water Skills Session certificate. Send both certificates to your LSC registrar. The earlier of the two expiration dates will determine the STSC credential expiration date.
If you have a productized program that is priced under $200 then you can sell people into this program fairly easily. If your program is priced at $2,000 or more you should consider splintering your offer so it may fall into the easily affordable price and under that $200, threshold for your sales to be optimal. Remember that the exact price points vary by industry.
Thanks so much for reading and for your kind words! I am unable to give legal, tax or financial advice so can’t speak to your specific situation. However, insurance is generally something that is taken care of in the beginning stages of the business being formed. We always recommend speaking with an attorney to determine if business insurance is something you should look into. I hope this information helps!
The goal is not to go for the keywords with the highest search volume. Instead you want to assess the volume, click through rate and difficulty of beating your competitors for a coveted spot at the top of the search ranking ladder. The Digital Navigator can help you sift through this data by placing our combined analytical CPA expertise and marketing know-how at your disposal, reach out to us at help@thedigitalnavigator.com.
Ever heard the saying, “If you fail to plan, then you’re planning to fail?” That saying definitely applies to running a membership site, which is why you’ll want to plan out your content creation and delivery calendar at least six to twelve months ahead of time. Fortunately, you can make the whole process a lot easier by using this content calendar checklist!
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