The goal of any business website is to generate more leads for the company.  It's a very easy concept to understand, but succeeding in generating consistent leads can be tricky to execute.  In some cases you will find that your efforts that were once generating plenty of leads have begun to grow old and become less effective in attracting prospects.
Since you are establish a new area of business development you will want to increase the frequency of your publishing calendar while focusing on one or two channels. Better to dominate in one medium than to dilute your efforts across a myriad of platforms.Then you can go straight for the sale with an entry point offer such as a masterclass where you sell people into your coaching program or course.
Of course, you will ‘sell’ this offer with professional sales copy, some great headlines, and maybe even some bullet points. But the general idea here is to introduce yourself to this new cold traffic visitor, let them know what you are about, let them know that you can help them, and convince them that the first step to solving their problem is to opt-in to your free offer. 
Thanks so much for reading and for your kind words! I am unable to give legal, tax or financial advice so can’t speak to your specific situation. However, insurance is generally something that is taken care of in the beginning stages of the business being formed. We always recommend speaking with an attorney to determine if business insurance is something you should look into. I hope this information helps!
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From my development work with hundreds of managers and executives in leadership programs in Asia, Europe, North America, and South America, from research interviews with many managers in the United States and abroad, and from witnessing managers facing a range of critical moments, I have concluded that their thinking and experience tend to point to a core of just 15 mission-critical leadership principles that vary surprisingly little among companies or countries.
Email Autoresponder – You need to sign up for an email automation tool so that you can collect new leads and communicate with them via e-mail. ActiveCampaign, Constant Contact, Klavio, Drip, Infusionsoft, Ontraport and MailChimp are examples of such tools for different budgets.You want to use a software that allows for tagging and segmentation. This level of organization empowers you to send specific communication which will increase your customer conversion rates. We’ve used many of these and have found the best results using ActiveCampaign which provides the necessary features without overwhelming our clients.

A: All coaches must complete the online course and test.  When the course is completed, save/print the Online Content Only certificate and forward it to your LSC registrar. The certificate will have a QR code that can be traced on ARC website. The course should take 2-3 hours to complete. Coaches can exit the course at any time and log back in to resume where they left off but once they start the final exam, they need to complete it in one session.
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