Another important question you need to ask is if their budget or revenue criterion matches the range for your product or service offering. If your product plays to the high end of the market and your lead’s budget is low, this just won’t work. So it is better to know the answer to this now rather than in the later stages once you’ve invested more time in the lead.

Incredibly detailed and easy to follow...I think the biggest take away for me, is the concept of using emotion. The older I get, the more I'm absolutely realizing that is so much of sales/marketing. It works on me as well. I've been a salesperson my whole life...and I continue to learn...Miles=good teacher. Still don't understand the hashtag thing...

Email Autoresponder – You need to sign up for an email automation tool so that you can collect new leads and communicate with them via e-mail. ActiveCampaign, Constant Contact, Klavio, Drip, Infusionsoft, Ontraport and MailChimp are examples of such tools for different budgets.You want to use a software that allows for tagging and segmentation. This level of organization empowers you to send specific communication which will increase your customer conversion rates. We’ve used many of these and have found the best results using ActiveCampaign which provides the necessary features without overwhelming our clients.
When selling online, most platforms allow you to create an affiliate program which will automatically track referrals. Providing a financial incentive as either a percentage or a fixed amount gives that extra motivation for your business to stay top of mind. The affiliate commission cuts down on your marketing expenses which should preserve your profit margins.
Hi Marlon, the fundamentals are the same regardless of the medium used for the sales funnel, whether that is Facebook, YouTube, Email or ChatBots. Obviously there are some nuances and we’ve had great results using Facebook Ads that leverage Comment to Messenger ChatBots. We’ll be releasing an updated Infographic on Marketing Funnel Stages that shows you where you may want to use some of these tools in your marketing strategy. If you have an existing business with a product or service that has generated sales I recommend that you get in touch for a consultation. We’ll be able to go in more depth about your business and see if our strategies align to help you grow.
Email Autoresponder – You need to sign up for an email automation tool so that you can collect new leads and communicate with them via e-mail. ActiveCampaign, Constant Contact, Klavio, Drip, Infusionsoft, Ontraport and MailChimp are examples of such tools for different budgets.You want to use a software that allows for tagging and segmentation. This level of organization empowers you to send specific communication which will increase your customer conversion rates. We’ve used many of these and have found the best results using ActiveCampaign which provides the necessary features without overwhelming our clients.
Your business plan lays it all out. It details what you sell and where your profit comes from; how much inventory you’ll have on hand and where you’ll store it. It lays out your return policy — and you’ll need one of those. Most important, your business plan details your total start-up cost, from your ad campaign to Web designer to monthly server fees.
One of the beautiful things about owning an online membership site is that you can automate many of the regular tasks you need to perform to run and grow your site.  With the right tools you can create content, deliver content, market your site, and manage your members much faster and easier than if you did it manually. And a good place to start is this automation checklist, which shows you the best way to take advantage of today’s technology to grow your site!
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