At the lower tiers of the value ladder, bait may come in the form of free content, webinars, a course delivered as an email sequence, or product samples. At the higher tiers, break-even offers — meaning, you intentionally won’t make a profit on the sale but will make a profit as they continue through your funnel — can be used to keep the customer engaged and ready to move forward.
Incredibly detailed and easy to follow...I think the biggest take away for me, is the concept of using emotion. The older I get, the more I'm absolutely realizing that is so much of sales/marketing. It works on me as well. I've been a salesperson my whole life...and I continue to learn...Miles=good teacher. Still don't understand the hashtag thing...
Bailey Richert is an award-winning business coach who helps individuals launch and grow profitable online enterprises as “infopreneurs”: respected experts in their fields creating value, generating income and realizing their ideal lifestyles by sharing their life experience, knowledge and passions with others through information products and services.
If you have a productized program that is priced under $200 then you can sell people into this program fairly easily. If your program is priced at $2,000 or more you should consider splintering your offer so it may fall into the easily affordable price and under that $200, threshold for your sales to be optimal. Remember that the exact price points vary by industry.
Use this collection of Gemba Walk checklists in your manufacturing site to record your observations and collect information that will help you identify areas of improvement. These checklists will help you assess the accuracy of the work, system being used, and the issues encountered by employees. Browse this collection of Gemba Walk templates and download any of the templates for free.
Augusta National, which hosts the Masters Tournament this weekend, goes to extraordinary lengths to cloister its roughly 300 members, a group that includes some of the wealthiest, most powerful businessmen—and, as of 2012, women—in the world. Guests must be accompanied by members at all times. Autograph requests are forbidden. And in recent years, the club has acquired an estimated $55 million in real estate surrounding its courses, clubhouse and cabins, creating a bigger buffer zone to insulate its members, and to better control the Masters experience.
Thanks so much for reading and for your kind words! I am unable to give legal, tax or financial advice so can’t speak to your specific situation. However, insurance is generally something that is taken care of in the beginning stages of the business being formed. We always recommend speaking with an attorney to determine if business insurance is something you should look into. I hope this information helps!
The Hong Kong Institute of Certified Public Accountants announced the re-implementation of its precautionary measures, from Wednesday 25 March 2020 onwards until further notice, to close library facilities and to adjust the services hours of counter on the 27th floor to 11:00 a.m. to 3:00 p.m. from Monday to Friday, whilst counter services hours on Saturday remains unchanged (from 9:00 a.m. to 12:00 noon).
One of the beautiful things about owning an online membership site is that you can automate many of the regular tasks you need to perform to run and grow your site. With the right tools you can create content, deliver content, market your site, and manage your members much faster and easier than if you did it manually. And a good place to start is this automation checklist, which shows you the best way to take advantage of today’s technology to grow your site!