Sergio Villasenor is the Founder and CEO of Elliot, a software that simplifies global commerce. In the last decade, he’s guided some of the world's leading retail brands in powering their omnichannel strategies. He pioneered an agile, omnipresent approach and methodology that provides brands solutions with measurable business impact. Some of those brands include: Anastasia Beverly Hills, Buscemi, J Brand Jeans, John Varvatos, Juicy Couture, Rag & Bone, the Frye Company and more than 30 others.
Great post – thank you :) I’m in the process of building my first website-based online course using Optimize Press – steep learning curve but I’m up for the challenge! The only membership site I personally use is Brian Johnson’s philosopher’s notes. He is a stunning example of focus and achievement – his content production rate is crazy and he offers something for every type of learner plus lots of free stuff – truly inspiring :) You can have a nose here: http://bit.ly/1POj5Ag
So if you are able to gain anything from an eCommerce audit it should be to understand what problems are causing your website to lose sales. The best way to perform these audits is to dive into your analytics to get a good understanding of your traffic’s behavior and how it relates back to your site’s design and page architecture. This can take some experience in understanding this data and might be more of a project than you are hoping for, so the next best option is to use our eCommerce Site Checklist Template to see if your site is following best practices.
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Focusing on acquiring new members is a key part of creating and maintaining a successful membership site. But perhaps even more important is keeping existing members happy. For starters, it’s probably easier to keep a member than find a new one. Then there’s the invaluable word-of-mouth marketing happy members contribute, not to mention the damage to your reputation unhappy members can do.
EasyMemberPro is popular among marketing enthusiasts who like to sell marketing courses and video related course content. The basic set of features include content dripping. It has a spectacular affiliate program that will let you promote your products and services through your own community members. It also gets the ability to secure all your download links and setup multiple membership groups and levels. Moreover, you can offer special one-time offers and integrate payment processors like ClickBank and PayPal. While the code base is locked for the public eye, there are enough features to compliment full accessibility over the way your membership site looks and feels.
Focusing on acquiring new members is a key part of creating and maintaining a successful membership site. But perhaps even more important is keeping existing members happy. For starters, it’s probably easier to keep a member than find a new one. Then there’s the invaluable word-of-mouth marketing happy members contribute, not to mention the damage to your reputation unhappy members can do.

A checklist is a type of job aid used to reduce failure by compensating for potential limits of human memory and attention. It helps to ensure consistency and completeness in carrying out a task. A basic example is the "to do list". A more advanced checklist would be a schedule, which lays out tasks to be done according to time of day or other factors. A primary task in checklist is documentation of the task and auditing against the documentation.
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