Building a loyal community isn’t just about installing a forum or starting a closed Facebook group and calling it a day. It’s about making your members feel like they’re a part of something bigger than themselves, making them feel like their part of an elite or inner circle, making them feel special and valued, and giving them a sense of belonging. And this checklist shows you how to do all of this and more!
Membership sites are not just for products, though. Many online communities and similar kinds of projects use membership features to isolate the kinds of people that are only in it for the thrill of it. Community forums might want to utilize membership features because that would keep a set of professionals within a tightly sealed circle that would require a monthly payment to be a part of, which in turn creates a kind of atmosphere where more high-quality discussions and content sharing is encouraged.
In response, some people choose terribly cumbersome names. They find out that “Tshirt.com” is taken and then learn that “HockeyTshirt.com” is also taken. So they create an unworkable domain name like VeryCool-HockeyTshirt.com. Not only is it too long, it contains a hyphen, which should be avoided (some users forget to put them in, sending them to your competitor’s site.)
Be aware that your URL affects your search engine ranking, so if you want to be found for “shoe,” it’s a good idea to fit “shoe” into your domain name. One way to do this is to use your brand name along with a keyword term. So MillerShoe tends to work better than FantasticShoe.com. (Which is why MillerShoe is taken, but FantasticShoe is still available.)
With time, you might consider using an affiliate marketing program, in which other sites get paid a percentage of each sale they send you. But it’s questionable whether a brand new site will benefit from an affiliate program. Although some new sites have profited, many new sites has yet to build the name recognition that makes using affiliates profitable.
As an innovative all-in-one marketing tool suite Kartra changes the following marketing services– video hosting option like Vimeo and Wistia, page builder, shopping cart software application, helpdesk software, e-mail service, automation tool, CRM tool, subscription and course hosting platform, affiliate center, heatmap app, analytics and tracking tool, calendar/booking app and an affiliate market.
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After the idea comes the execution. Setting up your Shopify store doesn’t take that much time to complete, but it’s important to finish all the steps so your website looks like a professional online store. Plus, there are a few really key things on this list – like setting up your payment details, which help you get paid (so they’re a pretty big deal!). Here’s some of the store set-up tasks you’ll want to cross off your ecommerce checklist:
I already created a thank you email once they purchase which is the next step right after they buy but when I go to my product fulfillment page and look at the top menu steps that I have to follow and it includes the fulfillment email and I don't know what to do because I'm not sure if I have to enter the link (drop down options) at the bottom of that page with my TY page or is this another email just to confirm purchase? Also, when I do enter my TY page (bottom) and click save and continue, it asks me to enter subject and body or it won't save it…. What does that mean since my page is already created?
Bailey Richert is an award-winning business coach who helps individuals launch and grow profitable online enterprises as “infopreneurs”: respected experts in their fields creating value, generating income and realizing their ideal lifestyles by sharing their life experience, knowledge and passions with others through information products and services.
Garry Baker Online Marketer I did my 1st product launch recently, it was a success, but it would of been so much better if I would of had IM Checklist Volume 1 – Product Creation, by my side…I would not of wasted so much time and missed a few key pieces like leaving my buy button live before the actual launch date started!Another great thing about IM Checklists is they come in many different formats…I have been using the Google Sheets version and it has changed the way I do my affiliate promos…Because they are more than just checklists they provide training and insight into things like market research and different marketplaces, also things like how to get approval as an affiliate…This alone would of saved me a lot of time and anguish, when I 1st got started…I could go on and on, oh yeah and they come with PLR rights so I can and do use them for lead magnets and bonuses…Fantastic product, 5 stars for sure…I highly recommend IM Checklists to anyone and everyone that will listen…
They have a public Courses page which showcases some of the major courses from their library right out in the open. It looks like each course shown has it’s own landing page and is available for sale separately. This is a similar strategy that I use here at Blog Marketing Academy where certain courses are available separately. Each one functions as a front-end offer, essentially, with the upgrade to full membership as an upsell. They’re then positioning the membership as the obvious money-saving option.
Checklist 14: Outsourcing Your Membership Site From Start To Finish : Believe it or not, but membership sites can be outsourced from start to finish. We’ve been there, done that and got the t-shirt. And if that’s something you would consider to do, in this checklist we reveal the exact steps we take to completely outsource one of our membership sites and still rake in the profits.
Asking members to login to the member site allows you to tailor the user experience to each member. With user-specific access you have the ability to remember what content they’ve subscribed to, what content they’ve accessed, and possibly what content they’ve favorited or completed. You can also provide quizzes and lessons to truly personalize the experience. This controlled membership area provides a very customized experience that enhances the user’s interaction with the website and builds engagement.
The program runs $11.99/month, $28.75/quarter or $108/year. I’d be curious to see how many people take the quarterly option. I know in my own business, when I offered a quarterly it just didn’t work. Everybody went for the annual plan. Plus, an annual plan would increase lifetime customer value quite a bit. I don’t know the numbers internally, but I’d probably want to test getting rid of the quarterly option and see how it tests out.
PencilKings is positioning themselves, it seems, as a real alternative to more expensive art schools. They use professional artists to create their material. They call their training “collegiate-level training”. This makes sense because being an alternative to more expensive schools is a good hook. This is also helping gear these artists toward real careers in their craft.
Your funnel is now ready for the world (assuming of course you have a great offer, amazing copy, and a hot market). For more information on how to create great offers, great copy, and great funnels, check out expertsecrets.com and dotcomsecrets.com. Are there any things you do before launching a funnel that I’ve missed? Let me know in the comments below!
I always look for the blog. 🙂 On Guitar Tricks, it is pretty much buried down in the footer. What this shows me is that their entire site is pretty much designed to become part of the membership. Their blog goes under the “News” section of the membership. It is open to the public. I can see the point of this, though, because essentially the entire site is gated. Unless a person finds them on search, by the time a person finds the blog, they’re an email subscriber and have the free membership.
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Karolina Kulach is a content marketer and non-fiction writer, specialising in global ecommerce and online sales trends. Educated in Linguistics (MA) and Business Studies (BA Hons). A well-travelled individual with international education & work experience gained in London, Scotland, Poland and Germany. In her spare time buzzing with creative content ideas, including funky rhyming poems. Read more articles on https://medium.com/@karolinakulach/
Again, unless your research makes it clear that your audience is ready and waiting to join your program, don’t produce your entire membership program just yet. Starting small and creating just enough top-quality content to keep charter members happy, then seeking their feedback before moving on to the next stage of production will help save you both time and effort in the long run.