Membership runs $29.95/month or $299/year. Interestingly, both plans have a 3-day trial. This trial is very short, however I think it is smart as it will help ward off some tire kickers. Long trials increase drop-off because people can forget all about it. A short trial of 3 days, coupled with a 3-day marketing sequence, would help increase the stick rate of the trial.
Focusing on acquiring new members is a key part of creating and maintaining a successful membership site. But perhaps even more important is keeping existing members happy. For starters, it’s probably easier to keep a member than find a new one. Then there’s the invaluable word-of-mouth marketing happy members contribute, not to mention the damage to your reputation unhappy members can do.
So far coronavirus has had many implications for (global) ecommerce. Transport routes have been disrupted due to areas across China being quarantined. Many staff employed at warehouses have been unable to work. There have been reports of factory closures, parcel or shipment restrictions and significant delays on items from some manufacturing areas.
WishList Member is known to have broken some barriers towards creating a membership site on the fly, rather than having to spend days, even weeks, at a time to build a site that fully resembles the end goal — to sell a course, to enable users view private content, to allow users to register towards premium features and more. Create any number of subscription models, give your premium members timely updates from one membership to the next only because they have been subscribers for a set number of times, and you can easily integrate WishList Member with your existing WordPress installation, something that many have already done so.
When looking for non-Chinese suppliers, bear in mind that alternative sourcing markets may not be able to produce all product categories like China does. However, in certain categories these countries may be competitive so you can try to source these categories for your business in the long term. For example, India specializes in home products, gifts, eco-friendly products, cotton-based textiles & fabrics, apparel, leather and so on.
aMember, out of all the others, is perhaps one of the oldest and most popular membership site platforms out there. It stands out with being an independent membership platform that works like WordPress in terms of functionality and styling. The most popular feature is the ability to schedule content. This encourages your members to stay subscribed for longer in order to access content that has yet to be released. Other features include integrated modules that let you integrate separate modules to extend your membership site beyond the normal functionality. And the extensive affiliate program is attractive enough for enough to start promoting your products to their friends and family.
To help you reduce the risk of investing your time and energy in something nobody wants, we’ve created a guide to validating your membership site idea. Some of the things you can try include producing a mini version of your membership program to see if you can generate any signups before creating the whole course, as well as promoting a prelaunch offer, again, to see if you can find members willing to register, perhaps at a reduced rate, before you get started.
Again, unless your research makes it clear that your audience is ready and waiting to join your program, don’t produce your entire membership program just yet. Starting small and creating just enough top-quality content to keep charter members happy, then seeking their feedback before moving on to the next stage of production will help save you both time and effort in the long run.
The math is pretty simple: the more members you have, the more money you’ll make in frontend membership fees as well as backend offers. That’s why you’ll want to make it a top priority to install a membership retention strategy that keeps members hooked, engaged and satisfied. So put this checklist to work for you from Day 1, and I think you’ll like what you see when you look at your bottom line!
Asking members to login to the member site allows you to tailor the user experience to each member. With user-specific access you have the ability to remember what content they’ve subscribed to, what content they’ve accessed, and possibly what content they’ve favorited or completed. You can also provide quizzes and lessons to truly personalize the experience. This controlled membership area provides a very customized experience that enhances the user’s interaction with the website and builds engagement.
Google Sheets beat Microsoft to the punch and introduced a Checkbox as one of the Data Validation options. You can go to Insert > Checkbox to quickly create one, and you can customize it by going to Data > Data Validation. I've updated most of the Google Sheets versions of my checklists to use that feature. I hope Excel gets smart and introduces a similar feature some day.