Realize a couple of key facts: A) the prices for e-commerce software have fallen, so you don’t need to spend a fortune unless your needs are complicated, and B) many of today’s e-commerce packages include a full range of tools in one package, from an inventory management system to marketing tools. Many of today’s merchants prefer this “all-in-one” approach because it makes life simpler.
Focusing on acquiring new members is a key part of creating and maintaining a successful membership site. But perhaps even more important is keeping existing members happy. For starters, it’s probably easier to keep a member than find a new one. Then there’s the invaluable word-of-mouth marketing happy members contribute, not to mention the damage to your reputation unhappy members can do.
If you include everything featured today on your website, I think you give yourself the best possible chance of achieving success with your eCommerce store. And the great news is, with an open-source WordPress eCommerce platform like WooCommerce, it’s highly likely that you’ll be able to find all the extensions, plugins and educational resources you need.
WordPress is the most sought after blogging platform, and it comes as no surprise that many would want to build their membership site directly around their WordPress installation. Although WordPress by default offers membership features, there is still need for integration of payment systems and other features that make a membership site what it is supposed to be. Great thing about DigitalAccessPass is that it also works for non-WordPress sites. The list of features from DAP extends in the hundreds of different categories, and it would be hard to mention them all here, please click this link to explore the fully on the official DAP site.
In the spirit of Spring Cleaning and the tax season deadline, I figured I’d give out an audit that people might actually appreciate. We perform audits for prospective and existing customer eCommerce sites to evaluate where they might be losing sales. We have developed our Website Audit Template specifically for eCommerce websites, and it has been extremely helpful so we wanted to share it with you. To get access to your own copy of the eCommerce site audit template (spreadsheet form), just click the text link or fill in your email at the bottom of the page to subscribe to our blog and get instant access!
The last membership site software platform on our list comes from MembersGear. A group of guys who have built the kind of software that’s easy to use, but delivers on results. MembersGear is proud to advertise their affordable pricing plan. This makes their membership script available to those who don’t have a huge budget to work with. Although the price is one of the lowest on the market, security standards seem to be some of the highest. There’s an affiliate program that you can use to promote your own products with the help of your existing members.
MemberGate is a membership content management platform that lets you create membership sites. It also protects your content against non-members at the same time. It gives you access to a fully integrated shopping cart platform, an affiliate program, and sleek website designs. You have options to integrate surveys discussion group feature, an integrated blog to publish your latest news from. It even has in-built search engine optimization so that your pages get discovered easily once you launch your site. It is integrated for banner ads, RSS management. There are still many more features that will make your membership site appealing to both yourself and your customers.
PencilKings is positioning themselves, it seems, as a real alternative to more expensive art schools. They use professional artists to create their material. They call their training “collegiate-level training”. This makes sense because being an alternative to more expensive schools is a good hook. This is also helping gear these artists toward real careers in their craft.
With time, you might consider using an affiliate marketing program, in which other sites get paid a percentage of each sale they send you. But it’s questionable whether a brand new site will benefit from an affiliate program. Although some new sites have profited, many new sites has yet to build the name recognition that makes using affiliates profitable.
Your funnel is now ready for the world (assuming of course you have a great offer, amazing copy, and a hot market). For more information on how to create great offers, great copy, and great funnels, check out expertsecrets.com and dotcomsecrets.com. Are there any things you do before launching a funnel that I’ve missed? Let me know in the comments below!
You probably have a rough idea for the topic of your membership site—otherwise you probably wouldn’t be reading this guide to launching a new membership program. However, even if you have a great idea for your project, it’s wise to invest some time in validating that idea. After all, it would be a shame to put in all the work involved in launching a high-quality membership site only to discover there’s no market or audience for your project.
I think they could play up their blog and get more sales out of it. The blog is hidden under the “About” menu or down in the footer. When you go to the site, everything is about the membership and any free content on the blog is quite understated. It just shows there are many ways to go with a blog. If it were me, however, I would make “Blog” a main menu item and not buried in a dropdown.
Matt Ackerson founded AutoGrow (Petovera Inc.) in 2010 as a conversion-focused web design agency. The company has since worked one-on-one with over 500 customers and clients to create their sales funnels. Matt is a graduate of Cornell University. He and AutoGrow have been featured in Techcrunch, Forbes, Inc, Venture Beat, Mashable, and Popular Science among others. He and the team write in-depth articles on digital marketing, sales funnel design, and also offer an advanced funnel training course here on AutoGrow.co
IM Checklist 2018/2019 Catalogue 460 Checklists With PLR (V1 – V24) give you special offer – access the first 24 volumes which include 460 checklists for a one time low cost investment. “Checklists Designed To Make Your Marketing Easier & More Profitable”. With IM Checklist Private Label Rights Terms you Can edit, add graphics and rebrand anyway you wish. Can we used to create video training courses. And Can be added to paid membership sites.
To help you reduce the risk of investing your time and energy in something nobody wants, we’ve created a guide to validating your membership site idea. Some of the things you can try include producing a mini version of your membership program to see if you can generate any signups before creating the whole course, as well as promoting a prelaunch offer, again, to see if you can find members willing to register, perhaps at a reduced rate, before you get started.