Great post – thank you :) I’m in the process of building my first website-based online course using Optimize Press – steep learning curve but I’m up for the challenge! The only membership site I personally use is Brian Johnson’s philosopher’s notes. He is a stunning example of focus and achievement – his content production rate is crazy and he offers something for every type of learner plus lots of free stuff – truly inspiring :) You can have a nose here: http://bit.ly/1POj5Ag
Checklist 3: Analyzing Your Membership Numbers : Your business success depends on knowing your numbers. They can help you identify whether your customers love your product or not. Numbers allow you to find room for improvement and growth. Which is exactly why we created this checklist that will show you how to do a proper analysis of your membership site.

Having known Jason personally, I can attest to the fact that he is an action taker. When he gets an idea, he doesn’t sit around and think about it for very long. He serves his market and does it well. They’ve done a great job of building up a real community around what they do. It is obviously a great market. And so, they have a 7-figure membership site that you’d likely never guess if you were judging from the public-facing site alone.
Look in the general settings “redirect” area to make sure there isn’t a redirect override that you don’t want (this happens when you clone funnels or templates and you forget!).This feature is handy, but maddening if you accidentally use it! When someone clicks SUBMIT on a button, regardless of what that action is on the button, the redirect override setting makes it so they go to THAT URL. Make sure there isn’t a URL in there (unless you meant to do it)!
Don’t forget, this discounted upgrade is ONLY available when you get this RIGHT NOW…To make it easy to pull the trigger and get this right now, we’re giving you the next 14 days to try out these methods and make sure this is for you. If you are not satisfied for any reason, just let us know and I’ll get you a refund. That means the only way you can lose is by closing this page without upgrading now. Worst case scenario, you change your mind and get a refund. There is no risk!

First, from the product page, the Add to Cart button should be highly visible. Next, the shopping cart should be easy to locate—usually positioned in the sidebar, or the top-right. The checkout page should be super-easy to access, and never more than one click away, allowing a visitor to bypass the shopping cart if they want. Finally, the checkout fields should be logical, and kept to a minimum.
Scott runs a podcast as well as a blog, so content marketing is a big part of their promotional strategy. However, as I’ve seen with several sites so far, this free content isn’t found until you scroll down to the site’s footer. The main top navigation is all about offer and the paid side of the site. This is definitely an interesting idea. As a “blog guy”, my instinct has always been to have that content front-and-center right at the top. Clearly, it can work the other way, too.
Photography websites might encourage a monthly membership because it wants to reward its photographers for sharing their hard work with others, whilst others might want to create and launch online courses and offer them through membership options, without having to spend a specific amount of money to purchase and use. The capabilities of membership sites are big, and sometimes what we need not a good idea but a good membership site software to help us build the kind of site we are looking to build.
Your business plan lays it all out. It details what you sell and where your profit comes from; how much inventory you’ll have on hand and where you’ll store it. It lays out your return policy — and you’ll need one of those. Most important, your business plan details your total start-up cost, from your ad campaign to Web designer to monthly server fees.
Special Unicode Characters in Data Validation Lists: ☐, ☑, ✓, ✔ - This may be my favorite approach. You can include special characters like this in a Data Validation drop-down list. This isn't quite as good as clicking once to fill in a checkbox, but it is great for the mobile Excel apps. The only hard part is remembering how to insert a check mark symbol in Excel. For more information, see my article Using Unicode Character Symbols in Excel.
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