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They have a public Courses page which showcases some of the major courses from their library right out in the open. It looks like each course shown has it’s own landing page and is available for sale separately. This is a similar strategy that I use here at Blog Marketing Academy where certain courses are available separately. Each one functions as a front-end offer, essentially, with the upgrade to full membership as an upsell. They’re then positioning the membership as the obvious money-saving option.
After the idea comes the execution. Setting up your Shopify store doesn’t take that much time to complete, but it’s important to finish all the steps so your website looks like a professional online store. Plus, there are a few really key things on this list – like setting up your payment details, which help you get paid (so they’re a pretty big deal!). Here’s some of the store set-up tasks you’ll want to cross off your ecommerce checklist:
Having known Jason personally, I can attest to the fact that he is an action taker. When he gets an idea, he doesn’t sit around and think about it for very long. He serves his market and does it well. They’ve done a great job of building up a real community around what they do. It is obviously a great market. And so, they have a 7-figure membership site that you’d likely never guess if you were judging from the public-facing site alone.
Excessive dependence of checklists may hinder performance when dealing with a time-critical situation, for example a medical emergency or an in-flight emergency. Checklists should not be used as a replacement for common sense. Intensive training including rote-learning of checklists can help integrate use of checklists with more adaptive and flexible problem solving techniques.