Scott runs a podcast as well as a blog, so content marketing is a big part of their promotional strategy. However, as I’ve seen with several sites so far, this free content isn’t found until you scroll down to the site’s footer. The main top navigation is all about offer and the paid side of the site. This is definitely an interesting idea. As a “blog guy”, my instinct has always been to have that content front-and-center right at the top. Clearly, it can work the other way, too.
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