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To illustrate just one of the principles, consider the last, placing common mission ahead of personal interest, especially when its seems least natural to do so. This precept is expressed in our oft-used phrases of "servant" or "selfless" leadership, and it is well captured in a U.S. Marine Corps dictum: "The officer eats last." In business, Jim Collins makes it one of his defining qualities for those who lead their companies "from good to great."
Refer to your checklist whenever you need to or wherever you might be. Canva designs are all saved on the cloud so they can be opened, changed or downloaded from anywhere as long as you have an internet connection. It does not require you to install anything so you can access your design on your desktop computer, laptop, iPhone, iPad or Android device.
On paper, this whole checklist might seem like your business should run like clockwork. In reality, you will not get everything right the first time (no one ever does). You might be losing customers during checkout, your content might not be competitive enough to show up in search engines, your business value offering might be misdirected , and so on.
You have all of this great, resourceful content...why not get more from it? Repurpose some of your most popular blog articles into an ebook, or turn an ebook into a webinar. This ensures you’re working more efficiently while also featuring more variety in your content. You can even package together an ebook, webinar, and whitepaper into a kit, offering even more value and more importantly, incentive for visitors to convert.
The barrier to entry into the online market is much lower than traditional businesses, which is great. But, it's a double edge sword because the easier it is to do something, the more people try it out. This means that you have to work harder at distinguishing yourself from the melee of other startups out there - because, believe me, there are a lot.