I have also become convinced that with leadership, as with much else, brevity is the soul of wit. Albert Einstein once described the calling of modern physics as an effort to make the physical universe as simple as possible—but not simpler. The Leader's Checklist is likewise at its best when it is as bare-bones as possible—but not more so.  Here, distilled from an array of sources, is that set of core principles:

Among the best lead generation strategies around today, one is optimizing your landing page content. It is important for your business, and will allow your customers to reach your content any time. If your landing pages aren’t optimized, you will lose out on valuable business, which you can’t afford. By optimizing the landing pages, you will be able to generate more leads. Unbounce has a great guide here. Interestingly, I would go straight to Chapter 14 first to understand whether the landing page is right for you or not!
Refer to your checklist whenever you need to or wherever you might be. Canva designs are all saved on the cloud so they can be opened, changed or downloaded from anywhere as long as you have an internet connection. It does not require you to install anything so you can access your design on your desktop computer, laptop, iPhone, iPad or Android device.
Upon a lead conversion, a visitor should be brought to a thank you page. The goal here is to not only provide a link to the offer they’ve downloaded, but to also drive leads to other relevant offers and work them further down the sales funnel. The four most critical components of an effective thank you page is access to your offer, social media sharing links, a secondary call to action (provide something similar to the offer they just downloaded) and an auto response thank you email.
Google Sheets beat Microsoft to the punch and introduced a Checkbox as one of the Data Validation options. You can go to Insert > Checkbox to quickly create one, and you can customize it by going to Data > Data Validation. I've updated most of the Google Sheets versions of my checklists to use that feature. I hope Excel gets smart and introduces a similar feature some day.

One of the best lead generation strategies that you can choose to employ is to create forums for your website. This will allow you to capture more leads, because the questions being answered will only help provide you with vital client information. It doesn’t matter what industry you’re from, if your goal is to generate leads, then you can easily do that through forums.


Hardware and the right applications help to digitize the maintenance work due to less paperwork and less time to write reports and documentation that is needed. Thanks to mobile network technologies, captured data and photographs taken to document potential damage can be released in real time. Engineers at the headquarters can better and more easily analyze the data obtained, which leads to faster decision-making.
There are chances that your lead might want to get out of the buying process at this stage as well. It is easy to recognize the pattern when this happens. Here either your lead will completely avoid your calls or mails or he will not push your pitch to the person who will take the buying decision. If this occurs, then drop the lead and don’t go any further.
This kaizen report template can help organizations to easily enable members to identify areas for continuous improvement and detail how they underwent the Kaizen process. This kaizen report template has been designed to make it easier for employees and management to identify any of the 8 wastes and eliminate them for increased morale, productivity, and competitiveness
A collection of GMP audit checklists that can help assess compliance of staff, facility, and materials with regulatory manufacturing standards. These GMP audit checklists can help ensure that employees follow proper production processes and procedures. Use iAuditor’s scoring feature to evaluate the overall performance of the processes and track improvements. Preview sample GMP audit report template for reference.
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A collection of GMP audit checklists that can help assess compliance of staff, facility, and materials with regulatory manufacturing standards. These GMP audit checklists can help ensure that employees follow proper production processes and procedures. Use iAuditor’s scoring feature to evaluate the overall performance of the processes and track improvements. Preview sample GMP audit report template for reference.

Good content can also have incredible short term effects using social media. Write an informative article relating to your niche and spread it around twitter, Facebook, Digg and so on. You never know who might pick it up. Your article could lead to thousands or millions of hits, news articles, radio interviews and so on - and this can happen overnight. The world is changing rapidly and good content with a sound methodology for disseminating it, is the most powerful marketing tool you have.
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