Upon a lead conversion, a visitor should be brought to a thank you page. The goal here is to not only provide a link to the offer they’ve downloaded, but to also drive leads to other relevant offers and work them further down the sales funnel. The four most critical components of an effective thank you page is access to your offer, social media sharing links, a secondary call to action (provide something similar to the offer they just downloaded) and an auto response thank you email.
The goal of any business website is to generate more leads for the company.  It's a very easy concept to understand, but succeeding in generating consistent leads can be tricky to execute.  In some cases you will find that your efforts that were once generating plenty of leads have begun to grow old and become less effective in attracting prospects.
This 5S manufacturing checklist can help you identify unnecessary items in the manufacturing site. The quality audit checklist for manufacturing ensures materials, products, tools, and equipment are properly labeled, cleaned, organized, and stored in the proper location. Use iAuditor’s scheduling feature to set-up a scheduled audits and sustain safety, quality, and productivity in the workplace.

Michael Useem is director of the Center for Leadership and Change Management, and William and Jacalyn Egan professor of management, at the Wharton School of the University of Pennsylvania. He is the author of The Leadership Moment, Investor Capitalism, and The Go Point, among other books. His articles have appeared in Fortune, Harvard Business Review, The New York Times, The Wall Street Journal, and elsewhere, and he has presented programs and seminars on leadership development at American Express, Citigroup, Coca-Cola, Goldman Sachs, Google, Johnson & Johnson, Microsoft, the Department of Justice, the U.S. Military Academy, and many other companies and organizations. Follow him on Facebook and Twitter.

Michael Useem is director of the Center for Leadership and Change Management, and William and Jacalyn Egan professor of management, at the Wharton School of the University of Pennsylvania. He is the author of The Leadership Moment, Investor Capitalism, and The Go Point, among other books. His articles have appeared in Fortune, Harvard Business Review, The New York Times, The Wall Street Journal, and elsewhere, and he has presented programs and seminars on leadership development at American Express, Citigroup, Coca-Cola, Goldman Sachs, Google, Johnson & Johnson, Microsoft, the Department of Justice, the U.S. Military Academy, and many other companies and organizations. Follow him on Facebook and Twitter.


Some people like extensive checklists while some would rather have short ones. Some are satisfied with using words while others might be more visual and would prefer adding images or graphics to theirs. Whatever style you have or however your mind works, the beauty of creating a design in Canva is you can customize it to suit exactly what you want or need. Personalize the list with your ideas, use colors to distinguish or highlight certain sections. Completely remake a template or just edit the parts you want–it’s all completely up to you.
The goal of any business website is to generate more leads for the company.  It's a very easy concept to understand, but succeeding in generating consistent leads can be tricky to execute.  In some cases you will find that your efforts that were once generating plenty of leads have begun to grow old and become less effective in attracting prospects.

I have also become convinced that with leadership, as with much else, brevity is the soul of wit. Albert Einstein once described the calling of modern physics as an effort to make the physical universe as simple as possible—but not simpler. The Leader's Checklist is likewise at its best when it is as bare-bones as possible—but not more so.  Here, distilled from an array of sources, is that set of core principles:
Recall that at the start of this article I mentioned how easy it was to start an online business? The other side of that coin is that every man and his dog is doing exactly that. Online consumers are jaded, and impatient. It is not easy to convince them to spend their dollars with your relatively unknown startup because there are millions of relatively unknown startups, and most of them are complete rubbish.
×