While this is probably one of the hardest areas of lead generation, you can easily create high quality premium content that will help you showcase the experience you have in the industry. Viral does not necessarily mean it has to be funny, stupid or witty. Some of the viral content we have seen shared across our customer platforms include highly educating infographics or short videos, amazing offers, provocative webinars and thought leadership events. Kissmetrics has an amazing guide to creating viral content here. Their case studies while several years old still proves relevant today.


Hardware and the right applications help to digitize the maintenance work due to less paperwork and less time to write reports and documentation that is needed. Thanks to mobile network technologies, captured data and photographs taken to document potential damage can be released in real time. Engineers at the headquarters can better and more easily analyze the data obtained, which leads to faster decision-making.
Good content can also have incredible short term effects using social media. Write an informative article relating to your niche and spread it around twitter, Facebook, Digg and so on. You never know who might pick it up. Your article could lead to thousands or millions of hits, news articles, radio interviews and so on - and this can happen overnight. The world is changing rapidly and good content with a sound methodology for disseminating it, is the most powerful marketing tool you have.
You must make your site as easy to use as possible. Potential customers won't waste their time trying to work out how to use your site. If it's not immediately obvious how they can get what they want, they won't do it. Not only should the UI (User Interface) be optimized, but the site itself should be designed to make it as easy as possible for visitors to convert to customers - i.e. it should be optimized for conversions.
Never forget a task with Venngage's online checklist maker. Whether you have a list of tasks to complete, a new process to communicate, or important information to share - checklists work. They will help you to remember to onboard your new employee, create different events for your remote teams, and remember to create the new policies that need to be written. Venngage's checklists allow you to customize readable checklists. Create a checklist by choosing any template and you will have access to beautiful designs so that you can begin creating in no time.
If you don’t choose a business structure like a corporation or LLC, you’ll automatically be considered a sole proprietor (or partnership) by the IRS. However, operating as a sole proprietor, your personal assets are at risk. If your company is ever sued, the court can seize your personal assets if your business doesn’t have enough to cover its debts. Both the corporation and LLC separate you and your assets from the business, and provide other tax benefits.
One of the least understood and used methods is progressive profiling. Rather than sending potential customers to a static form, ask them relevant questions. For example, if you know their name and email already, now you can ask a leading question to see if they are interested in products or enquiring about a demo, this way, you are asking questions specifically about their timeframe to purchase and understanding their intent. If you’re struggling to generate leads, and are looking for lead generation strategies, you should use progressive profiling. It is very effective, because it helps shorten the forms, and improves landing page conversions for the business. It helps save time for the clients, and that is valuable to them, which is where you will score big on lead generation. Kissmetrics has a great intro into this.
A Web analytics program tells you how shoppers are using your site. It reveals where users come from, what pages they visit and what keyword searches brought them to the site. An analytics package enables merchants to calculate their conversion rate. (Your “conversion rate” is the percentage of your visitors who make a purchase — a critical fact to know and track over time.)

This kaizen report template can help organizations to easily enable members to identify areas for continuous improvement and detail how they underwent the Kaizen process. This kaizen report template has been designed to make it easier for employees and management to identify any of the 8 wastes and eliminate them for increased morale, productivity, and competitiveness
This is the first stage of the sales process where you need to analyze if the basic information of your lead matches your product/service offering. There’s a lot of guesswork at this stage, but they hopefully are educated guesses. This is because you can do good research on the company by following them on social media and understanding their company via the company website. The questions at this stage will help you define if the lead’s business is a proper fit for your product.
Recall that at the start of this article I mentioned how easy it was to start an online business? The other side of that coin is that every man and his dog is doing exactly that. Online consumers are jaded, and impatient. It is not easy to convince them to spend their dollars with your relatively unknown startup because there are millions of relatively unknown startups, and most of them are complete rubbish.
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