The fifteenth principle could also be heard in the White House on November 16, 2010, when President Barack Obama presented the Medal of Honor to Army Staff Sergeant Salvatore A. Giunta. During the sergeant's second combat tour in Afghanistan, his team had been ambushed by a well-armed insurgent group. Giunta had raced forward under fire at great risk to himself to render aid to the wounded and to rescue an injured G.I. being dragged away by insurgents. The United States cited Giunta for his "unwavering courage, selflessness, and decisive leadership while under extreme enemy fire" and for his "extraordinary heroism and selflessness above and beyond the call of duty." When the president detailed this selfless act of leadership during the White House ceremony—with Giunta's wife and parents and the survivors of his unit present and the Medal of Honor recipient himself standing at the president's side—the East Room, according to a reporter, "was so silent you could hear a rustle from across the room."


Here’s the thing about checklists–they change all the time. One day’s tasks will differ from the next day’s. One holiday’s packing list will differ from the next. But that doesn’t mean that you’ll need to design from scratch over and over again. Once you’ve perfect one design to suit your style exactly, you can use it as a template for future checklists.
Upon a lead conversion, a visitor should be brought to a thank you page. The goal here is to not only provide a link to the offer they’ve downloaded, but to also drive leads to other relevant offers and work them further down the sales funnel. The four most critical components of an effective thank you page is access to your offer, social media sharing links, a secondary call to action (provide something similar to the offer they just downloaded) and an auto response thank you email.
Ever find yourself on a trip and just realized you’ve left your sunscreen at home? What about those times when you’ve sat at your desk, got sucked into answering emails, and forgot a report that was due that afternoon? Want to avoid these situations? Use a checklist! It’s amazing how writing things down can help you get better organized and be more efficient–ensuring that you leave no task undone, no chore unfinished and no sunscreen at home.

Performing regular manufacturing workplace safety walks can help maintain high safety standards across a manufacturing site. This checklist evaluates if signage, barricades, tools, equipment, and machinery are in their proper location and in good working condition. The checklist also assesses if Personal Protective Equipment (PPE) are properly maintained and used as necessary. Use iAuditor to rate the overall condition of the workplace and record general findings, observations, recommendations, and employees’ good practices.
Realize a couple of key facts: A) the prices for e-commerce software have fallen, so you don’t need to spend a fortune unless your needs are complicated, and B) many of today’s e-commerce packages include a full range of tools in one package, from an inventory management system to marketing tools. Many of today’s merchants prefer this “all-in-one” approach because it makes life simpler.
You must make your site as easy to use as possible. Potential customers won't waste their time trying to work out how to use your site. If it's not immediately obvious how they can get what they want, they won't do it. Not only should the UI (User Interface) be optimized, but the site itself should be designed to make it as easy as possible for visitors to convert to customers - i.e. it should be optimized for conversions.
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