To illustrate just one of the principles, consider the last, placing common mission ahead of personal interest, especially when its seems least natural to do so. This precept is expressed in our oft-used phrases of "servant" or "selfless" leadership, and it is well captured in a U.S. Marine Corps dictum: "The officer eats last." In business, Jim Collins makes it one of his defining qualities for those who lead their companies "from good to great."

Your business plan lays it all out. It details what you sell and where your profit comes from; how much inventory you’ll have on hand and where you’ll store it. It lays out your return policy — and you’ll need one of those. Most important, your business plan details your total start-up cost, from your ad campaign to Web designer to monthly server fees.


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A pay-per-click campaign It gets expensive to buy sponsored links from the Google’s Adwords or Yahoo’sSearch Marketing services. But your competitors are undoubtedly doing it. So if you’re not, it’s unlikely you’ll be competitive (unless you have a very compelling product or price). As online competition has increased, a PPC campaign has become essential.
There are chances that your lead might want to get out of the buying process at this stage as well. It is easy to recognize the pattern when this happens. Here either your lead will completely avoid your calls or mails or he will not push your pitch to the person who will take the buying decision. If this occurs, then drop the lead and don’t go any further.

Another important question you need to ask is if their budget or revenue criterion matches the range for your product or service offering. If your product plays to the high end of the market and your lead’s budget is low, this just won’t work. So it is better to know the answer to this now rather than in the later stages once you’ve invested more time in the lead.
You distinguish yourself from the sea of competitors by creating great content. I'm not joking either. Creating high quality, highly relevant, engaging and SEO enhanced content is arguably the most important marketing exercise you can undertake. It takes a while for your content to be indexed by Google, but once it is the effects are cumulative (the more content you add, the more traffic you generate) and persistent (unlike online advertising, which offers no long term benefits).
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