Short of time and looking at a quick checklist to ensure you are on the right track to a successful lead generation campaign? Over the years I have consulted for several startups and also deployed lead generation techniques that work. This is our own checklist of ideas and points we follow to either brainstorm and come up with more ideas with the rest of the team. Use this checklist in cases where you have started several campaigns and noticed the results or conversions are not coming through, or if the leads have suddenly stopped, then look also at ensuring you are up to date with newer strategies or techniques that are coming out to market.
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I have also become convinced that with leadership, as with much else, brevity is the soul of wit. Albert Einstein once described the calling of modern physics as an effort to make the physical universe as simple as possible—but not simpler. The Leader's Checklist is likewise at its best when it is as bare-bones as possible—but not more so. Here, distilled from an array of sources, is that set of core principles:
The first three points in this startup checklist basically require you to do adequate research into your market. You have to know what the value of your offering is to the people you are offering it to. For example, there's no point in pricing your premium content at $3 a posting when the exact same content is being given away at a larger, more established site.