You should always look to repurpose your content, because it is a great way to catch your customer’s eye. Get your most popular content, and turn it into an eBook or into a webinar, and you have a great way to not only attract clients, but retain interest as well. It is one of the most effective lead generation strategies that is around today. Wordstream has an amazing blog on how to do this.

You must make your site as easy to use as possible. Potential customers won't waste their time trying to work out how to use your site. If it's not immediately obvious how they can get what they want, they won't do it. Not only should the UI (User Interface) be optimized, but the site itself should be designed to make it as easy as possible for visitors to convert to customers - i.e. it should be optimized for conversions.
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You have all of this great, resourceful content...why not get more from it? Repurpose some of your most popular blog articles into an ebook, or turn an ebook into a webinar. This ensures you’re working more efficiently while also featuring more variety in your content. You can even package together an ebook, webinar, and whitepaper into a kit, offering even more value and more importantly, incentive for visitors to convert.
Performing regular manufacturing workplace safety walks can help maintain high safety standards across a manufacturing site. This checklist evaluates if signage, barricades, tools, equipment, and machinery are in their proper location and in good working condition. The checklist also assesses if Personal Protective Equipment (PPE) are properly maintained and used as necessary. Use iAuditor to rate the overall condition of the workplace and record general findings, observations, recommendations, and employees’ good practices.
This product inspection checklist template, or product quality control checklist, can help suppliers conduct comprehensive quality assessments of products before they are sent to the sales floor. Use this digital checklist to take photo evidence of product conformances and non-conformances and auto-generate comprehensive reports to detail audit findings.
There are chances that your lead might want to get out of the buying process at this stage as well. It is easy to recognize the pattern when this happens. Here either your lead will completely avoid your calls or mails or he will not push your pitch to the person who will take the buying decision. If this occurs, then drop the lead and don’t go any further.
In response, some people choose terribly cumbersome names. They find out that “Tshirt.com” is taken and then learn that “HockeyTshirt.com” is also taken. So they create an unworkable domain name like VeryCool-HockeyTshirt.com. Not only is it too long, it contains a hyphen, which should be avoided (some users forget to put them in, sending them to your competitor’s site.)

The fifteenth principle could also be heard in the White House on November 16, 2010, when President Barack Obama presented the Medal of Honor to Army Staff Sergeant Salvatore A. Giunta. During the sergeant's second combat tour in Afghanistan, his team had been ambushed by a well-armed insurgent group. Giunta had raced forward under fire at great risk to himself to render aid to the wounded and to rescue an injured G.I. being dragged away by insurgents. The United States cited Giunta for his "unwavering courage, selflessness, and decisive leadership while under extreme enemy fire" and for his "extraordinary heroism and selflessness above and beyond the call of duty." When the president detailed this selfless act of leadership during the White House ceremony—with Giunta's wife and parents and the survivors of his unit present and the Medal of Honor recipient himself standing at the president's side—the East Room, according to a reporter, "was so silent you could hear a rustle from across the room."
Some people like extensive checklists while some would rather have short ones. Some are satisfied with using words while others might be more visual and would prefer adding images or graphics to theirs. Whatever style you have or however your mind works, the beauty of creating a design in Canva is you can customize it to suit exactly what you want or need. Personalize the list with your ideas, use colors to distinguish or highlight certain sections. Completely remake a template or just edit the parts you want–it’s all completely up to you.

On a series of calls, you should be able to identify if your lead is as involved in this offering as you are. He needs to cross-examine you on various aspects like the size of your business, how many customers use your product, how the product or service will help his business, etc. Questions like these will help you understand if he is interested in your pitch.

Apart from converting customers, there are other ways to monetize a website. If you have done a good job of persistently creating engaging, highly relevant, SEO enhanced content then it is likely your site will begin appearing on the first page of the search engine results. When this starts happening, advertisers sit up and take note. You might find offers to advertise on certain high ranking pages start trickling and then flooding in.
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