You should always look to repurpose your content, because it is a great way to catch your customer’s eye. Get your most popular content, and turn it into an eBook or into a webinar, and you have a great way to not only attract clients, but retain interest as well. It is one of the most effective lead generation strategies that is around today. Wordstream has an amazing blog on how to do this.

This digital Take 5 safety checklist is designed to help mining workers and contractors minimize health and safety risks and hazards. It should take no longer than 5 minutes to complete. The checklist asks the user to confirm they have received training, are aware of safety processes and have actively identified hazards and risks. Complete the Take 5 by providing a digital signature.
Use this collection of Gemba Walk checklists in your manufacturing site to record your observations and collect information that will help you identify areas of improvement. These checklists will help you assess the accuracy of the work, system being used, and the issues encountered by employees. Browse this collection of Gemba Walk templates and download any of the templates for free.

Using qualification, you can reduce the length of the sales cycle. This is because when you qualify leads based on these questions, you have a complete know-how about the lead and his inclination towards your product. Through qualification you can filter cold leads easily and shorten your sales process by completely removing cold calling from the equation.
If you don’t choose a business structure like a corporation or LLC, you’ll automatically be considered a sole proprietor (or partnership) by the IRS. However, operating as a sole proprietor, your personal assets are at risk. If your company is ever sued, the court can seize your personal assets if your business doesn’t have enough to cover its debts. Both the corporation and LLC separate you and your assets from the business, and provide other tax benefits.
Good content can also have incredible short term effects using social media. Write an informative article relating to your niche and spread it around twitter, Facebook, Digg and so on. You never know who might pick it up. Your article could lead to thousands or millions of hits, news articles, radio interviews and so on - and this can happen overnight. The world is changing rapidly and good content with a sound methodology for disseminating it, is the most powerful marketing tool you have.
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