One of the beauties of the eCommerce industry is that there doesn’t appear to be any essential limit to strong and steady growth. In fact, overall sales volume and other vital metrics in the field have dramatically increased each year for at least the past decade.Using hybrid Email marketing solutions we can create campaigns for E-commerce which will prove to be very significant.
While this is probably one of the hardest areas of lead generation, you can easily create high quality premium content that will help you showcase the experience you have in the industry. Viral does not necessarily mean it has to be funny, stupid or witty. Some of the viral content we have seen shared across our customer platforms include highly educating infographics or short videos, amazing offers, provocative webinars and thought leadership events. Kissmetrics has an amazing guide to creating viral content here. Their case studies while several years old still proves relevant today.
Another important question you need to ask is if their budget or revenue criterion matches the range for your product or service offering. If your product plays to the high end of the market and your lead’s budget is low, this just won’t work. So it is better to know the answer to this now rather than in the later stages once you’ve invested more time in the lead.
A Web analytics program tells you how shoppers are using your site. It reveals where users come from, what pages they visit and what keyword searches brought them to the site. An analytics package enables merchants to calculate their conversion rate. (Your “conversion rate” is the percentage of your visitors who make a purchase — a critical fact to know and track over time.)
With time, you might consider using an affiliate marketing program, in which other sites get paid a percentage of each sale they send you. But it’s questionable whether a brand new site will benefit from an affiliate program. Although some new sites have profited, many new sites has yet to build the name recognition that makes using affiliates profitable.
It is important to regularly analyze how your online business performs and look for areas of improvement. In particular, you will need to implement some form of traffic analytics for your website. Analytics (I recommend the free Google analytics) allows you to see where traffic has come from and what it does on your site. This helps you position your marketing efforts and improve on under-performing areas, while driving home your advantage in areas you are succeeding.
Realize a couple of key facts: A) the prices for e-commerce software have fallen, so you don’t need to spend a fortune unless your needs are complicated, and B) many of today’s e-commerce packages include a full range of tools in one package, from an inventory management system to marketing tools. Many of today’s merchants prefer this “all-in-one” approach because it makes life simpler.
The goal of any business website is to generate more leads for the company. It's a very easy concept to understand, but succeeding in generating consistent leads can be tricky to execute. In some cases you will find that your efforts that were once generating plenty of leads have begun to grow old and become less effective in attracting prospects.
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You must make your site as easy to use as possible. Potential customers won't waste their time trying to work out how to use your site. If it's not immediately obvious how they can get what they want, they won't do it. Not only should the UI (User Interface) be optimized, but the site itself should be designed to make it as easy as possible for visitors to convert to customers - i.e. it should be optimized for conversions.