The big thing that I can bring forward about MZeroA is the lesson of fulfilling a need and carving out a unique position in a hungry market. The field of learning to fly isn’t anything new, but what IS pretty new is the idea of approaching it from a modern standpoint and doing it ONLINE. There is a VERY clear goal in mind with his customers, and the usual alternatives to ground school are more expensive and… annoying.
A checklist is a type of job aid used to reduce failure by compensating for potential limits of human memory and attention. It helps to ensure consistency and completeness in carrying out a task. A basic example is the "to do list". A more advanced checklist would be a schedule, which lays out tasks to be done according to time of day or other factors. A primary task in checklist is documentation of the task and auditing against the documentation.