Don’t worry about making everything perfect at the outset. As the old saying goes, done is better than perfect, and the sooner you launch your membership site, the sooner you’ll find out if it’s what your target audience wants. It’s fine to return to this step later and work on making your membership website look more professional once you've got some traction.
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The last membership site software platform on our list comes from MembersGear. A group of guys who have built the kind of software that’s easy to use, but delivers on results. MembersGear is proud to advertise their affordable pricing plan. This makes their membership script available to those who don’t have a huge budget to work with. Although the price is one of the lowest on the market, security standards seem to be some of the highest. There’s an affiliate program that you can use to promote your own products with the help of your existing members.
Be aware that your URL affects your search engine ranking, so if you want to be found for “shoe,” it’s a good idea to fit “shoe” into your domain name. One way to do this is to use your brand name along with a keyword term. So MillerShoe tends to work better than FantasticShoe.com. (Which is why MillerShoe is taken, but FantasticShoe is still available.)
I think they could play up their blog and get more sales out of it. The blog is hidden under the “About” menu or down in the footer. When you go to the site, everything is about the membership and any free content on the blog is quite understated. It just shows there are many ways to go with a blog. If it were me, however, I would make “Blog” a main menu item and not buried in a dropdown.
The program runs $11.99/month, $28.75/quarter or $108/year. I’d be curious to see how many people take the quarterly option. I know in my own business, when I offered a quarterly it just didn’t work. Everybody went for the annual plan. Plus, an annual plan would increase lifetime customer value quite a bit. I don’t know the numbers internally, but I’d probably want to test getting rid of the quarterly option and see how it tests out.
Checklist 14: Outsourcing Your Membership Site From Start To Finish : Believe it or not, but membership sites can be outsourced from start to finish. We’ve been there, done that and got the t-shirt. And if that’s something you would consider to do, in this checklist we reveal the exact steps we take to completely outsource one of our membership sites and still rake in the profits.
You might be a little overwhelmed by this really long ecommerce checklist. And that’s a normal feeling. Many new entrepreneurs do feel like they’re in over their heads when they start out. However, half the battle is knowing what to do. I hope that knowing every single step you’ll have to take over these first few months helps you inch closer to achieving the success that you dream of. And that this list actually makes you realize that you can do this. Because honestly, you’re a rockstar and you know this. It’s going to be a busy few months as you build up that new online store, but with our checklist, you can just cross things off to see how far you’ve come.
As an innovative all-in-one marketing tool suite Kartra changes the following marketing services– video hosting option like Vimeo and Wistia, page builder, shopping cart software application, helpdesk software, e-mail service, automation tool, CRM tool, subscription and course hosting platform, affiliate center, heatmap app, analytics and tracking tool, calendar/booking app and an affiliate market.
You probably have a rough idea for the topic of your membership site—otherwise you probably wouldn’t be reading this guide to launching a new membership program. However, even if you have a great idea for your project, it’s wise to invest some time in validating that idea. After all, it would be a shame to put in all the work involved in launching a high-quality membership site only to discover there’s no market or audience for your project.
Ever heard the saying, “If you fail to plan, then you’re planning to fail?” That saying definitely applies to running a membership site, which is why you’ll want to plan out your content creation and delivery calendar at least six to twelve months ahead of time. Fortunately, you can make the whole process a lot easier by using this content calendar checklist!
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So if you are able to gain anything from an eCommerce audit it should be to understand what problems are causing your website to lose sales. The best way to perform these audits is to dive into your analytics to get a good understanding of your traffic’s behavior and how it relates back to your site’s design and page architecture. This can take some experience in understanding this data and might be more of a project than you are hoping for, so the next best option is to use our eCommerce Site Checklist Template to see if your site is following best practices.