Scott runs a podcast as well as a blog, so content marketing is a big part of their promotional strategy. However, as I’ve seen with several sites so far, this free content isn’t found until you scroll down to the site’s footer. The main top navigation is all about offer and the paid side of the site. This is definitely an interesting idea. As a “blog guy”, my instinct has always been to have that content front-and-center right at the top. Clearly, it can work the other way, too.
Check that the SET ACTION on all your buttons are correct.Speaking of buttons, check all your buttons to make sure the set action is correct. If you just have a sales page and want the button to take people to the next page, you choose NEXT STEP. But, if you are taking information from people (email opt-ins or contact info), the action must be set to SUBMIT FORM. Then it will automatically send them to the next step in the funnel. There are also actions to show/hide elements, take people to certain spots on a page, and the option to write in a custom link.
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I always look for the blog. 🙂 On Guitar Tricks, it is pretty much buried down in the footer. What this shows me is that their entire site is pretty much designed to become part of the membership. Their blog goes under the “News” section of the membership. It is open to the public. I can see the point of this, though, because essentially the entire site is gated. Unless a person finds them on search, by the time a person finds the blog, they’re an email subscriber and have the free membership.

In the spirit of Spring Cleaning and the tax season deadline, I figured I’d give out an audit that people might actually appreciate. We perform audits for prospective and existing customer eCommerce sites to evaluate where they might be losing sales. We have developed our Website Audit Template specifically for eCommerce websites, and it has been extremely helpful so we wanted to share it with you. To get access to your own copy of the eCommerce site audit template (spreadsheet form), just click the text link or fill in your email at the bottom of the page to subscribe to our blog and get instant access!

You probably have a rough idea for the topic of your membership site—otherwise you probably wouldn’t be reading this guide to launching a new membership program. However, even if you have a great idea for your project, it’s wise to invest some time in validating that idea. After all, it would be a shame to put in all the work involved in launching a high-quality membership site only to discover there’s no market or audience for your project.


As an innovative all-in-one marketing tool suite Kartra changes the following marketing services– video hosting option like Vimeo and Wistia, page builder, shopping cart software application, helpdesk software, e-mail service, automation tool, CRM tool, subscription and course hosting platform, affiliate center, heatmap app, analytics and tracking tool, calendar/booking app and an affiliate market.
Ecommerce Platforms is a review site that shows the good, great, bad, and ugly of online store building software. We strive to provide easy to read reviews that will help you choose which ecommerce platform is right for you. We maintain an affiliate relationship with some of the products reviewed as well, which means we get a percentage of a sale if you click over from our site (at no cost to our readers). Feel free to follow us on Twitter, comment, question, contact us at hello@ecommerce-platforms.com and ENJOY.
One of the big decisions you’ll need to make when it comes to your membership site is how much you’re going to charge. While it’s tempting to pluck a price out of thin air, that’s not a strategy that’s going to put the most profit in your pocket. Instead, use this checklist guide to determine the best and most profitable pricing strategy for your membership site!
Consumer Trends – Just because something is popular domestically doesn’t mean it will be internationally. Are they behind in a trend –– or does it just not apply for that market? If you don’t already have sales in a region, do consumer testing and surveys before you ever launch. Know that most businesses that expand internationally already have sales in a particular region before they launch specifically in that country.

Check that the SET ACTION on all your buttons are correct.Speaking of buttons, check all your buttons to make sure the set action is correct. If you just have a sales page and want the button to take people to the next page, you choose NEXT STEP. But, if you are taking information from people (email opt-ins or contact info), the action must be set to SUBMIT FORM. Then it will automatically send them to the next step in the funnel. There are also actions to show/hide elements, take people to certain spots on a page, and the option to write in a custom link.

Access our 2020 marketing checklists, over 30 hours of training, plus attend live monthly members only training webinars. Plus new checklist volumes every month as part of your membership which will be normally sold for $37.00 im checklist gold members get all 2020 releases for free. Full access to the gold training vault with over 30 hours of training.

To help you reduce the risk of investing your time and energy in something nobody wants, we’ve created a guide to validating your membership site idea. Some of the things you can try include producing a mini version of your membership program to see if you can generate any signups before creating the whole course, as well as promoting a prelaunch offer, again, to see if you can find members willing to register, perhaps at a reduced rate, before you get started.
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