Matt Ackerson founded AutoGrow (Petovera Inc.) in 2010 as a conversion-focused web design agency. The company has since worked one-on-one with over 500 customers and clients to create their sales funnels. Matt is a graduate of Cornell University. He and AutoGrow have been featured in Techcrunch, Forbes, Inc, Venture Beat, Mashable, and Popular Science among others. He and the team write in-depth articles on digital marketing, sales funnel design, and also offer an advanced funnel training course here on AutoGrow.co
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Membership sites are not just for products, though. Many online communities and similar kinds of projects use membership features to isolate the kinds of people that are only in it for the thrill of it. Community forums might want to utilize membership features because that would keep a set of professionals within a tightly sealed circle that would require a monthly payment to be a part of, which in turn creates a kind of atmosphere where more high-quality discussions and content sharing is encouraged.
It appears that they are running the site on Paid Memberships Pro. I’m not really familiar with this platform and I wonder why they chose to go that route over some of the more established solutions. It does appear as if the code is non-obfuscated, meaning a coder could go in and customize things quite a bit. That’s a good draw if you need something very custom.
An online business, one that’s not based on services, will involve selling a product. One of the least used features for building a community around products that business owners ignore is creating a membership platform. Businesses can use it to promote new ideas, reach a community of users who would willingly test your ideas and products, and create a community of people who will willingly encourage others to use your products and your ideas for the betterment of their own.
Membership runs $29.95/month or $299/year. Interestingly, both plans have a 3-day trial. This trial is very short, however I think it is smart as it will help ward off some tire kickers. Long trials increase drop-off because people can forget all about it. A short trial of 3 days, coupled with a 3-day marketing sequence, would help increase the stick rate of the trial.
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MemberGate is a membership content management platform that lets you create membership sites. It also protects your content against non-members at the same time. It gives you access to a fully integrated shopping cart platform, an affiliate program, and sleek website designs. You have options to integrate surveys discussion group feature, an integrated blog to publish your latest news from. It even has in-built search engine optimization so that your pages get discovered easily once you launch your site. It is integrated for banner ads, RSS management. There are still many more features that will make your membership site appealing to both yourself and your customers.
Checklist 3: Analyzing Your Membership Numbers : Your business success depends on knowing your numbers. They can help you identify whether your customers love your product or not. Numbers allow you to find room for improvement and growth. Which is exactly why we created this checklist that will show you how to do a proper analysis of your membership site.
This checklist bundle is a perfect addition to (or the beginnings of) your standard operating procedures manual. Whether you're a company of one and you simply want to make your own life easier, you have a team of contractors you delegate to, or you ARE a contractor looking to add value for your clients, standard operating procedures are a must-have tool.
Excessive dependence of checklists may hinder performance when dealing with a time-critical situation, for example a medical emergency or an in-flight emergency. Checklists should not be used as a replacement for common sense. Intensive training including rote-learning of checklists can help integrate use of checklists with more adaptive and flexible problem solving techniques.