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Great post – thank you :) I’m in the process of building my first website-based online course using Optimize Press – steep learning curve but I’m up for the challenge! The only membership site I personally use is Brian Johnson’s philosopher’s notes. He is a stunning example of focus and achievement – his content production rate is crazy and he offers something for every type of learner plus lots of free stuff – truly inspiring :) You can have a nose here: http://bit.ly/1POj5Ag
Access our 2020 marketing checklists, over 30 hours of training, plus attend live monthly members only training webinars. Plus new checklist volumes every month as part of your membership which will be normally sold for $37.00 im checklist gold members get all 2020 releases for free. Full access to the gold training vault with over 30 hours of training.
I find it clear and concise but some of the steps are not instinctive for newbies like myself so I'm stuck searching and learning and sometimes wasting time for little details that I'm sure are just mishaps or a lack of experience on my part regarding terminology… I hope I'm not offending anyone, I love the list but now I'm a little lost as to where I find my answers. I was suppose to launch 5 days ago and I really need this.
Check that the SET ACTION on all your buttons are correct.Speaking of buttons, check all your buttons to make sure the set action is correct. If you just have a sales page and want the button to take people to the next page, you choose NEXT STEP. But, if you are taking information from people (email opt-ins or contact info), the action must be set to SUBMIT FORM. Then it will automatically send them to the next step in the funnel. There are also actions to show/hide elements, take people to certain spots on a page, and the option to write in a custom link.
With time, you might consider using an affiliate marketing program, in which other sites get paid a percentage of each sale they send you. But it’s questionable whether a brand new site will benefit from an affiliate program. Although some new sites have profited, many new sites has yet to build the name recognition that makes using affiliates profitable.
I always look for the blog. 🙂 On Guitar Tricks, it is pretty much buried down in the footer. What this shows me is that their entire site is pretty much designed to become part of the membership. Their blog goes under the “News” section of the membership. It is open to the public. I can see the point of this, though, because essentially the entire site is gated. Unless a person finds them on search, by the time a person finds the blog, they’re an email subscriber and have the free membership.
Again, unless your research makes it clear that your audience is ready and waiting to join your program, don’t produce your entire membership program just yet. Starting small and creating just enough top-quality content to keep charter members happy, then seeking their feedback before moving on to the next stage of production will help save you both time and effort in the long run.
Excessive dependence of checklists may hinder performance when dealing with a time-critical situation, for example a medical emergency or an in-flight emergency. Checklists should not be used as a replacement for common sense. Intensive training including rote-learning of checklists can help integrate use of checklists with more adaptive and flexible problem solving techniques.