In professional diving, checklists are used in the preparation of equipment for a dive, and to ensure that the diver and life support systems are fully prepared before they enter the water. To a lesser extent, checklists are used by a minority of recreational divers, and by a larger proportion of technical divers during pre-dive checks. Studies have shown checklists to be effective at reducing the number of errors and consequent incidents.
Checkbox Form Object - Use the checkbox form field only if you are wanting to add interactivity to your checklist. The checkbox form field, found in the Forms toolbar, can link to a cell in the spreadsheet without requiring any Visual Basic programming. The linked cell will be a boolean value TRUE or FALSE. Like the drawing objects, working with a large number of checkboxes can get messy.
In the spirit of Spring Cleaning and the tax season deadline, I figured I’d give out an audit that people might actually appreciate. We perform audits for prospective and existing customer eCommerce sites to evaluate where they might be losing sales. We have developed our Website Audit Template specifically for eCommerce websites, and it has been extremely helpful so we wanted to share it with you. To get access to your own copy of the eCommerce site audit template (spreadsheet form), just click the text link or fill in your email at the bottom of the page to subscribe to our blog and get instant access!
To help you reduce the risk of investing your time and energy in something nobody wants, we’ve created a guide to validating your membership site idea. Some of the things you can try include producing a mini version of your membership program to see if you can generate any signups before creating the whole course, as well as promoting a prelaunch offer, again, to see if you can find members willing to register, perhaps at a reduced rate, before you get started.
Focusing on acquiring new members is a key part of creating and maintaining a successful membership site. But perhaps even more important is keeping existing members happy. For starters, it’s probably easier to keep a member than find a new one. Then there’s the invaluable word-of-mouth marketing happy members contribute, not to mention the damage to your reputation unhappy members can do.
Scott runs a podcast as well as a blog, so content marketing is a big part of their promotional strategy. However, as I’ve seen with several sites so far, this free content isn’t found until you scroll down to the site’s footer. The main top navigation is all about offer and the paid side of the site. This is definitely an interesting idea. As a “blog guy”, my instinct has always been to have that content front-and-center right at the top. Clearly, it can work the other way, too.
Check that the SET ACTION on all your buttons are correct.Speaking of buttons, check all your buttons to make sure the set action is correct. If you just have a sales page and want the button to take people to the next page, you choose NEXT STEP. But, if you are taking information from people (email opt-ins or contact info), the action must be set to SUBMIT FORM. Then it will automatically send them to the next step in the funnel. There are also actions to show/hide elements, take people to certain spots on a page, and the option to write in a custom link.
One of the big decisions you’ll need to make when it comes to your membership site is how much you’re going to charge. While it’s tempting to pluck a price out of thin air, that’s not a strategy that’s going to put the most profit in your pocket. Instead, use this checklist guide to determine the best and most profitable pricing strategy for your membership site!
MemberPress is an easy to use WordPress Membership Plugin. This powerful Membership Software installs simply on your site and helps you instantly start charging for access. It’s nice to see so many WordPress integrations for membership sites, because WordPress by itself offers such an extensive list of ways to extend itself that it only makes sense that a truly serious membership site would opt for WordPress, rather than a custom design. MemberPress lets you create unlimited amounts of product pages, membership levels, and has features like coupon module, access rules to create sophisticated membership levels, product groups will give you an option to create a large scale membership site, while the reports feature will report back to you about the latest insight in your business and how you can optimize it.
Of course, you will ‘sell’ this offer with professional sales copy, some great headlines, and maybe even some bullet points. But the general idea here is to introduce yourself to this new cold traffic visitor, let them know what you are about, let them know that you can help them, and convince them that the first step to solving their problem is to opt-in to your free offer. 
Membership runs $29.95/month or $299/year. Interestingly, both plans have a 3-day trial. This trial is very short, however I think it is smart as it will help ward off some tire kickers. Long trials increase drop-off because people can forget all about it. A short trial of 3 days, coupled with a 3-day marketing sequence, would help increase the stick rate of the trial.
The big thing that I can bring forward about MZeroA is the lesson of fulfilling a need and carving out a unique position in a hungry market. The field of learning to fly isn’t anything new, but what IS pretty new is the idea of approaching it from a modern standpoint and doing it ONLINE. There is a VERY clear goal in mind with his customers, and the usual alternatives to ground school are more expensive and… annoying.
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I think they could play up their blog and get more sales out of it. The blog is hidden under the “About” menu or down in the footer. When you go to the site, everything is about the membership and any free content on the blog is quite understated. It just shows there are many ways to go with a blog. If it were me, however, I would make “Blog” a main menu item and not buried in a dropdown.
It appears that they are running the site on Paid Memberships Pro. I’m not really familiar with this platform and I wonder why they chose to go that route over some of the more established solutions. It does appear as if the code is non-obfuscated, meaning a coder could go in and customize things quite a bit. That’s a good draw if you need something very custom.

Product Information Management – Take a weight off your shoulder and invest in a product information management (PIM) system to help you better manage localized content as you scale. Be sure you select one that can provide you a repository for not just product information but also content and media. You can do this on BigCommerce using the products section as well as the content media tab. Keep each country’s product and content usage organized and separated using various BigCommerce stores for specific regions. If you want something more centralized and customized, a company like Jasper Studios can help you set up whatever you need.


Organization fosters success. Know what you need to do and where you are headed with the perfect list template. A busy schedule can be overwhelming. Break your schedule up into manageable tasks with a to do list template. List everything you need to do feel a sense of accomplishment as you check tasks off one-by-one. Take control of large projects by listing important deadlines and delegate important tasks with a project list template. Keep track of your valuable merchandise with an inventory checklist template in Word. Grocery list templates can eliminate return trips to the store in the middle of cooking to purchase forgotten ingredients. Create custom templates for checklists to cover all your personal and business needs.
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